BOGO (or “buy-one-get-one”) is a proven tactic to increase traffic and can also introduce new users when customers share with a friend. A snack combo, such as strategically pairing a refreshing beverage with a tasty treat, can be used to increase movement of a specific product.
A “fuel up” offer is a winning combination for the travel market where folks on the run can enjoy fueling their bodies with coffee or cappuccino while they fuel up their automobile. Try a free (or half price) coffee or cappuccino with a specific gallon volume purchase of gasoline to get people coming inside.
Consider partnering with charity for the ultimate win. How about donating a portion of all coffee sales in October to Fair Trade or a popular local charity?
/// S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. Operators can learn more about the innovative beverage solutions that S&D Coffee & Tea offers by visiting the company website at www.sdcoffeetea.com or by contacting Jim Edmonson at edmonsonj@sndcoffee.com.
The opinions and advice given by guest contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.
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