Coffee Holiday Promotions: Giving Season

The holiday season is the perfect time to give back to your customers and the community. Spread the good cheer to create a winning situation for everyone!

Consider partnering with a well-known charity close to your own heart, perhaps offering a percent of all hot beverage sales donated to United Way, Red Cross or the American Heart Association.

Another avenue might be to choose a cause close to your customers, such as a campaign to benefit the National Center for Missing and Exploited Children, an active partner with the NATSO Foundation.

Sometimes customers appreciate giving close to home, so perhaps tie a promotion to a popular local organization such as a school or local shelter. “Spread the Warmth” with a program to both increase hot beverage sales and provide warm clothing to the homeless or assistance with heating bills to those in need.

  

/// S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. Operators can learn more about the innovative beverage solutions that S&D Coffee & Tea offers by visiting the company website at www.sdcoffeetea.com or by contacting Jim Edmonson at edmonsonj@sndcoffee.com.

The opinions and advice given by guest contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.

John Morris

S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. S&D has been distinguished for supplier excellence by many of the largest retailers and consumers of coffee and iced tea, including McDonald’s and the U.S. Military. In 2009, S&D added a state-of-the-art Liquid Extracts Division, which extracts the flavors of coffee, tea and botanicals for use in iced coffee, shakes, ice cream and frozen desserts, energy drinks and other packaged and dispensed products.More
Source:
Chairman Circle Contributor
Supplier Focus:
S&D Coffee & Tea

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