Eleven Modern Employee Recruitment Techniques for Your Truckstop


Photo credit/Brittany/Palmer

In a customer-service focused indus­try, the right employees are the key to success, and many truckstop and travel plaza operators are on a constant quest to find the right talent and en­gage employees.

“You need a system designed to find the right people,” said Darren Schulte, vice president of member­ship at NATSO. “So many of us have a system to find people who will work for a certain amount of money but they aren’t always the people who are the right people.”

Here are eleven recruitment tactics that operators are using to help find the right hires for their locations.

1. Create A Strong Brand
Operators spend a lot of money, time and effort attracting customers to their locations, and they should be thinking about hiring the same way. “Just as your brand is important for your customers, you want your po­tential hires to perceive your travel plaza as clean and safe and welcom­ing,” Schulte said.

Job seekers are like consumers. “They’re going to look you up and check you out just like you’re check­ing them out. They’re tapping into the same things a customer would,” Schulte said.

Your online reputation could be hurting your recruitment efforts. “You have to monitor what’s being said about your company. Respond to social media posts and reviews in a timely manner,” Schulte said...

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Mindy Long's photo

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
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