ADD GRAB-AND-GO ITEMS ATTHE DIESEL COUNTER
Drivers are becoming more pressed for time, and many may never leave the fuel counter. Offering grab-and-go items, such as chicken or pizza, could give drivers convenient options while also increasing the location’s sales.
MOVE SALES TO THE PARKING LOT
Build a coffee and pastry cart that you roll out during the morning diesel rush allowing drivers to get coffee and pastries while they fuel, or build or lease out a coffee kiosk on your lot for over-the-road drivers who have parked at the location but don’t plan to go inside.
DIVERSIFY YOUR OFFERINGS:
Focus on multiple food service programs, such as robust hot and cold grab-and-go programs combined with a quick-service and fast-casual restaurant as well as a full-service offering.
PROVIDE HEALTHIER OPTIONS
Sales of healthy snacks are on the rise. Operators have reported success with hard-boiled eggs, cheese plates and fresh fruits.
EMPHASIZE VALUE
The economy is improving, but the quest for value continues. Offer specials, bundle products and provide low prices on certain items to spur sales.
OFFER CUSTOMIZATION FOR BEVERAGES
Today more than ever customers are looking to create exactly what they want and customization is king. Offering condiments, such as syrups and other flavorings, can bring in customers and encourage word-of-mouth advertising.
CAPITALIZE ON CRAFT BEERS
Consider adding a beer cave or growlers—large, re-sealable, reusable beer bottles that hold around a half gallon to gallon of beer.
MOVE CONDIMENTS AWAY FROM THE OFFERINGS
Freeing up space around food offerings can attract customers, and moving condiments away from the main service counter can encourage customers to free up space once they’ve gotten their food.
ENTICE SHOPPERS INSIDE
The right messaging at the pump can help draw fuel customers inside. Priority placement for signs can include the tops of pumps, outdoor windows and door clings and pole signs.
GO MOBILE
Develop a local delivery program for your food-service programs, such as catering and home delivery, or find out how to get your menus listed with food delivery programs, such as DoorDash or GrubHub.
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