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Fun Run Raises Critical Funds for the NATSO Foundation

May 1, 2019

Fun Run Raises Critical Funds for the NATSO Foundation

The NATSO Foundation hosted a fun run during NATSO Connect 2019, and raised more than $40,000 in net profits for the foundation, which is the research, education and public outreach subsidiary of NATSO Inc.

How to Use Social Media to Attract Interstate Traffic to Your Truckstop

May 1, 2019

How to Use Social Media to Attract Interstate Traffic to Your Truckstop

Shoppers of all ages are active on social media, and truckstop and travel plaza operators need to have an online presence. There are several platforms operators can use to attract interstate traffic, including Yelp, Trip Advisor and Google.

Speed-of-Service = Customers Service at Truckstops [Infographic]

May 1, 2019

Speed-of-Service = Customers Service at Truckstops [Infographic]

Professional drivers, the traveling public and local shoppers are all looking to get in and out of locations even faster. Here are a handful of ways you can meet customers' needs by moving through your location quickly.

What Do the Latest Trends in Retail Mean for Truckstop?

May 1, 2019

What Do the Latest Trends in Retail Mean for Truckstop?

The retail industry has experienced significant change over the past decade, and the pace of change shows no signs of slowing down. While no retailer will be exempt from the changing face of retail, staying current on industry trends can help truckstop and travel plaza operators prepare for the future.

Advice for Truckstops: Best Practices for Addressing Marijuana in the Workplace

May 1, 2019

Advice for Truckstops: Best Practices for Addressing Marijuana in the Workplace

Ten states and Washington, D.C., have legalized recreational marijuana use with more states, including Illinois, New Jersey and New York, expected to follow suit. Shifts in state law have left several employers wondering how to address company drug use policies as well as drug testing procedures. Although decriminalization of marijuana is increasing, none of the medical or recreational marijuana laws require employers to allow employees to use, possess or be impaired by marijuana during work hours or in the workplace, even if for medicinal purposes.

Exchange New Ideas through Conversations

May 1, 2019

Exchange New Ideas through Conversations

Conversations. What does the word mean? A dictionary says it is a plural noun. This plural noun is a talk, especially an informal one, between two or more people, in which new ideas are exchanged. We gathered at Disney’s Yacht Club Resort in February for three-plus days of great events during NATSO Connect. There were 81 first-time attendees within the terrific group of operators who registered.

Ideas for Private Labeling at Your Truckstop [Infographic]

March 1, 2019

Ideas for Private Labeling at Your Truckstop [Infographic]

Opportunities to private label products exist throughout a truckstop and travel plaza.

Reflections on a Successful NATSO Connect

March 1, 2019

Reflections on a Successful NATSO Connect

Exceptional is the word that I believe best describes NATSO Connect 2019. Lisa Mullings, NATSO’s CEO and president, and all of her staff have to be thrilled with the success of this year’s event. I would name everyone, but I might inadvertently leave someone out. Congratulations to all as NATSO Connect matures and improves.

8 Tips to Foster New-Hire Success for Truckstops [Infographic]

January 1, 2019

8 Tips to Foster New-Hire Success for Truckstops [Infographic]

Employees are at the heart of every trickstop and travel plaza operation, but finding and keeping quality staff can be a time-consuming and challenging process. Maximize the human resources you need to run your travel plazas successfully with these tips.

Change Is Always an Opportunity, but in 2018, it Became a Benchmark at NATSO

January 1, 2019

Change Is Always an Opportunity, but in 2018, it Became a Benchmark at NATSO

NATSO’s 2018 was certainly one of great opportunity. NATSO Connect came to Nashville with a blaze of success. Exhibitors, attendees and guest presenters were presented with an all new format that will lead us into the next decade. Many times during the event, people mentioned new access to exhibitors and attendees. Many thanks to the planning group leading this effort.

13 Great Ideas from NATSO Connect

November 1, 2018

13 Great Ideas from NATSO Connect

In this issue of Stop Watch, we’re featuring not one, but 13 outstanding ideas operators have shared. Operators shared their insights and best practices during the Great Ideas! Session at NATSO Connect 2018. The annual meeting is one of the highlights of NATSO’s annual gathering, and operators were able to swap ideas and learn more about what is working for their peers, get inspiration from both inside and outside of the industry and think through how they can adapt ideas to make them work for them. While ideas filled the room, here are 13 that stood out.

Meet the 2018 Bill and Carolyn Moon Scholarship Recipients

November 1, 2018

Meet the 2018 Bill and Carolyn Moon Scholarship Recipients

The NATSO Foundation’s Bill and Carolyn Moon Scholarship program is continuing to change lives, and this year, five hardworking students received scholarships they can use to advance their education. The Bill and Carolyn Moon Scholarship is awarded to industry employees and their children based on academic merit, financial need, community activities and a short essay. The recipients said the $5,000 awards will help pay for tuition, but are even more meaningful because they came from the truckstop and travel plaza industry.

Build Effective Displays at Your Truckstop [Infographic]

November 1, 2018

Build Effective Displays at Your Truckstop [Infographic]

The right displays at your truckstop can drive retail sales, create convenience and contribute to a location's atmosphere.

 Women in the Truckstop Industry: Creating a Destination for Drivers

November 1, 2018

Women in the Truckstop Industry: Creating a Destination for Drivers

The truckstop and travel plaza industry is full of outstanding operators who continually make life easier for their customers. Throughout 2018, Stop Watch would like to highlight a handful of the women who make the industry great.

Six Ways to Set Your Truckstop Apart Using Today’s Food Trends

November 1, 2018

Six Ways to Set Your Truckstop Apart Using Today’s Food Trends

Food sales continue to be a hot area for truckstops and travel plazas, and a lot of operators are turning to food service to drive incremental sales and profitability. Consumer demand is proving that not only is there is a place for food service within retail operations but also that it can drive inside traffic. “The ultimate challenge for truckstop operators and convenience-store operators, is elevating their food and creating a point of difference,” said David Henkes, advisory group senior principal at Technomic, a consulting firm that specializes in food service. “You have to think about who you are appealing to and how you’re driving them into the store. If you’re really focused on making your location a destination or bringing local consumers in as well as the truck drivers or travelers, then you have to do something different.” Stop Watch sat down with Henkes, to learn more about the food service industry and how operators can use food to differentiate themselves. Henkes shared five tips operators can embrace to set themselves apart with today’s food trends.

How to Create an Apparel Program at Your Truckstop

November 1, 2018

How to Create an Apparel Program at Your Truckstop

Apparel is a category that does well in truckstops and travel plazas if operators understand who their customers are and purchase and present merchandise in the right way. “A strong apparel program is an opportunity to increase profits,” said Darren Schulte, vice president of membership for NATSO. “When done correctly in our industry, apparel can have margins of 50 to 100 percent profit depending on what types of products you’re selling and what you buy.”

Thank You For The Opportunity To Serve As Your Chairman

November 1, 2018

Thank You For The Opportunity To Serve As Your Chairman

For the past three years I have had the privilege of serving as chairman of NATSO’s board of directors, and I have so many thoughts and memories as my term comes to a close. I am grateful for the many relationships and connections I’ve made not only as chairman, but also as a NATSO member. I attended my first NATSO trade show in New Orleans 1989 and my affinity for the association and the members has continually increased since then.

Foundation Brings Fun Run to NATSO Connect 2019

October 26, 2018

Foundation Brings Fun Run to NATSO Connect 2019

Pack your running shoes for NATSO Connect 2019! New this year, the NATSO Foundation is bringing a Fun Run to NATSO Connect 2019 as the yeary fundraiser. The NATSO Foundation Fun Run will be Monday, February 11 at 7:00 a.m.

Host a Driver Event Like Shell Rotella SuperRigs

September 1, 2018

Host a Driver Event Like Shell Rotella SuperRigs

White’s Travel Plaza hosted the 36th annual Shell Rotella SuperRigs event in June. White’s, which is owned by NATSO member Bobby Berkstresser and located on I-81 in Raphine, Virginia, is always a popular location, and when you add a spectacular event like the Shell Big Rigs, it becomes even more of a draw.

Bowlin Travel Centers Has Been Offering All the THINGS for More Than 100 Years

September 1, 2018

Bowlin Travel Centers Has Been Offering All the THINGS for More Than 100 Years

Bowlin Travel Centers, headquartered in Albuquerque, New Mexico, has been serving the traveling public in the Southwest for more than 100 years. Today the travel center company is led by President and CEO Michael Bowlin and has grown considerably since it started as a single-store operation in New Mexico.

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