Social Media Articles

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Pride Stores Excels at Social Media

July 1, 2018

Pride Stores Excels at Social Media

Pride Stores LLC, headquartered in Springfield, Massachusetts, put an extra emphasis on its online presence by hiring a social media manager. After almost two years, Chris Szarek has grown the company’s digital profile by strategically using Google business tools, Facebook and more.

Giant Lollipops and Much, Much More at Busy Bee

November 1, 2017

Giant Lollipops and Much, Much More at Busy Bee

Busy Bee is headquartered in Madison, Florida, and includes two truckstops and 16 convenience stores located primarily in Florida. Busy Bee #14 in Jasper, Florida, has ten full-time employees and a leased Huddle House. Busy Bee #25 in Live Oaks, Florida, is a bustling 22,000 square feet.

Eleven Modern Employee Recruitment Techniques for Your Truckstop

September 1, 2017

Eleven Modern Employee Recruitment Techniques for Your Truckstop

In a customer-service focused industry, the right employees are the key to success, and many truckstop and travel plaza operators are on a constant quest to find the right talent and engage employees.

Six Trends in Leadership for Truckstop Operators to Watch

May 1, 2015

Six Trends in Leadership for Truckstop Operators to Watch

Staying ahead of leadership trends can help truckstop and travel plaza operators prepare for the future. Stop Watch has identified six leadership trends that could shape the year ahead.

Coffee Promotions: Social Media

September 25, 2014

Coffee Promotions: Social Media

Text, tweet, post, blog! Social media is an inexpensive, flexible and easily traceable way to expand awareness and target the modern consumer. Most travelers today are equipped with laptops and minis and tablets and phones, and the growing millennial market is technically savvy and ever-connected.

Independent Operators Share Ideas For Growth And Cutting Costs During The NATSO Show

July 1, 2014

Independent Operators Share Ideas For Growth And Cutting Costs During The NATSO Show

Independent truckstop and travel plaza operators are constantly seeking out new products, great ideas and the latest business innovations. But NATSO members aren’t just in search of new ideas, they’re more than willing to share them with their peers.

Market Your Truckstop Locally Using Social Media

September 1, 2013

Market Your Truckstop Locally Using Social Media

For years truckstop and travel plaza operators have relied on paid advertising to attract their local customer base, but now a growing number are turning to social media to promote specials and build relationships. Whether they’re logging on from smartphones or signing on at home or work, today’s customers are plugged into social media. Facebook, Twitter, LinkedIn, Foursquare and Yelp have hundreds of millions of users. For retailers the sites are a way to promote their business and also a way for them to be a part of the conversation.

Connecting with Truckstop Customers

March 1, 2013

Connecting with Truckstop Customers

To better understand their customers, truckstop and travel plaza operators are relying on old-fashioned, face-to- face customer service while also embracing technology to initiate conversations and engage with a customer base that is constantly on the move.

Experts on Loan: In NATSO's Human Library

January 1, 2013

Experts on Loan: In NATSO's Human Library

At The NATSO Show 2013, NATSO will host its popular Human Library sponsored by Bridgestone Commercial Solutions. A handful of experts with decades of experience will be on loan for customized, one-onone learning experiences operators can tailor to their own objectives.

Calming Complainers

November 1, 2012

Calming Complainers

Addressing complaints can show people that you’re human and give them a solution to their problems, but to make the most of the situation, it can help to know the type of complainer.

Get Social

March 1, 2012

Get Social

“It is a way to communicate back and forth with our customers and to get feedback on what is right or wrong,” said, Bob Reichelderfer, food service manager at Johnson’s Corner in Loveland, Colo.

New Educational Opportunities at The NATSO Show

January 23, 2012

New Educational Opportunities at The NATSO Show

Attendees of The NATSO Show will have the option to attend three breakout sessions Monday afternoon in the first block of breakout sessions.

Guide Customers on the Road to Purchase

November 1, 2011

Guide Customers on the Road to Purchase

A thoughtful approach to merchandise display and marketing will increase sales.

What magazines, blogs or websites do you read?

November 1, 2011

What magazines, blogs or websites do you read?

“The First Thing I Read is Stop Watch.”

Put Your Truckstop on the Map

May 1, 2011

Put Your Truckstop on the Map

Claim your listing on Google Places And Google Maps.

Food Forecast

May 1, 2011

Food Forecast

Social media, food trucks and nutrition are ahead for restaurants in 2011.

Dip Into Social Media Marketing

May 1, 2011

Dip Into Social Media Marketing

Trying something new can be daunting, so we’ve created these lighthearted step-by-step directions to guide you through the process.

Does your location use social media?

May 1, 2011

Does your location use social media?

It’s a great way to stay connected to the customer.

A Treasure Trove of Wisdom in The Human Library

January 1, 2011

A Treasure Trove of Wisdom in The Human Library

This year at The NATSO Show, NATSO is creating its own interactive one-on-one learning library that will be filled with experts in their fields.

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