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A Fresh Look And Unique Offerings Bring In Customers At Frog City

March 1, 2018

A Fresh Look And Unique Offerings Bring In Customers At Frog City

Frog City Travel Plaza in Rayne, Louisiana, is a favorite destination stop for truckers, travelers and locals, and it is drawing them in with multiple food offerings, unique items and its local flair. Grego Barro, owner and operator of the location, is keeping Frog City fresh and beautiful with a recent c-store renovation and new gas pumps, and he focuses on customer service.

Boost Sales, Build a Brand and Grow Traffic with a Romdel

January 1, 2018

Boost Sales, Build a Brand and Grow Traffic with a Romdel

About two years ago Mike Sibley, president of LaPlace Travel Center, had to remodel the Huddle House restaurant at his location as part of his contract. Following the restaurant renovation, the location saw a 15 to 20 percent sustained increase in sales, which made him realize what a worthwhile investment a remodel or renovation can be.

Great Ideas in Action at Frog City Travel Plaza & Casino, Shreveport, La

November 1, 2017

Great Ideas in Action at Frog City Travel Plaza & Casino, Shreveport, La

During a recent remodel, the Frog City Travel Plaza & Casino in Shreveport, Louisiana, added a giant ceiling fan to reduce power bills. “I saw one when I was gathering ideas for our remodel and knew it would be a good fit for our space,” said Greg Barro, owner.

15 Consumer Trends Shaping Retail Operations Today And in the Future from Coca Cola [Infographic]

March 1, 2016

15 Consumer Trends Shaping Retail Operations Today And in the Future from Coca Cola [Infographic]

Being in the retail business, consumer trends greatly shape the truckstop and travel plaza business. During NATSO’s fall board meeting, Coca-Cola shared these key consumer trends. Truckstop operators should read them and take note on how they will impact their business—both today and five years from now.

Tap Into Retail Trends To Shape Renovations at Your Truckstop

March 1, 2016

Tap Into Retail Trends To Shape Renovations at Your Truckstop

A remodel or renovation can give a location a face-lift and improve its aesthetics, but to be truly effective, changes should also strive to improve the store layout, offerings and merchandising in ways that reflect the latest sales trends. When done right, remodels can help operators increase sales and attract new customers.

Operators Use Displays to Direct Traffic and Create Atmosphere

September 1, 2012

Operators Use Displays to Direct Traffic and Create Atmosphere

Operators are getting creative and turning to modular displays that can direct traffic within their stores and highlight their products.