Merchandizing Articles

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Truckstop Operators Use Varied Food and Offerings to Appeal to Travelers and Locals

July 1, 2018

Truckstop Operators Use Varied Food and Offerings to Appeal to Travelers and Locals

Wendi Powell, co-owner of Big Boys Truck Stop in Kenley, North Carolina, knows that travel centers need to be all things to all people, and she tries to create solutions that appeal to all types of customers, whether they are locals, the traveling public or professional drivers. “The more creatively we can make the mix work, the better for us,” Powell said. Although convenience and time are always important, local customers love favorites while travelers like experiences. “It's my goal to create a mix,” Powell said. At Busy Bee, a regional chain of travel centers in Florida, local customers are in the store weekly and form close relationships with the locations and teams. “We see them coming in to not only to fill up their cars, but also meet daily/weekly needs from grocery items to our locally made cakes,” said Elizabeth Waring, president of Busy Bee. “However, with our traveling guests the needs slightly vary. When they stop in at our facility, they are there to fill a more immediate need. We have tried to build those relationships so that as they travel they look to us first to fill that—or empty that.”

Guthrie Travel Center Uses Movable Placards for Signage Excellence

March 1, 2018

Guthrie Travel Center Uses Movable Placards for Signage Excellence

If you look over Guthrie Travel Center in Guthrie, Oklahoma, from left to right—from the cooler to the coffee area—you’d see they’ve done a nice job highlighting their offerings with signage and that includes the movable placards over their coolers.

Attract Truckstop Customers Through Signage

March 1, 2018

Attract Truckstop Customers Through Signage

Signage is one of the most important tools to connect with customers. It not only attracts customers from the street and draws them into the location, but also communicates sales or promotions, spurs point-of-sale purchases and directs customers where to go.

Increase Sales at Your Truckstop with Top-Selling Items

June 30, 2017

Increase Sales at Your Truckstop with Top-Selling Items

Stocking the shelves with top-selling items can keep customers coming back and increase profits.

Attract New Truckstop Customers to Boost Sales

November 1, 2016

Attract New Truckstop Customers to Boost Sales

In today’s market, truckstops and travel plazas are facing increased competition on several fronts. Restaurants and retailers are adding fuel as well and charging stations for electric vehicles, and convenience stores are rolling out amazing grab-and-go food programs. At the same time, improved fuel mileage on ve¬hicles means customers don’t have to stop as often for fuel. In response, operators are stepping up their efforts to attract new customers while also increasing the conversion rate of fuel customers, getting them to come into the store.

8 Ways to Maximize Slow Times at Your Truckstop

August 31, 2016

8 Ways to Maximize Slow Times at Your Truckstop

Even the busiest locations experience slow times of the day, and operators said they use those slow periods to prepare for peak times and get creative to boost business during traditionally slow times.

Increase Sales at Your Truckstop With A Strong Retail Program

June 30, 2016

Increase Sales at Your Truckstop With A Strong Retail Program

All truckstop operators are working to get customers in the door and to the cash register, and a well-planned retail strategy can do just that. Yet all too often, business owners are trying to be everything to everybody, which can do more harm than good.

Are Your Truckstop Customers Buyers Or Shoppers

March 1, 2015

Are Your Truckstop Customers Buyers Or Shoppers

The majority of customers walk into a store either knowing exactly what they want or planning to look around. For retailers, that means they have two distinct customer types they need to cater to—shoppers and buyers. By understanding each group, truckstop operators can improve customer service, strategize promotions and improve their marketing, all of which can add up to increased profits.

Five Tips For Boosting Truckstop Profits And Engaging Employees With Suggestive Selling

January 1, 2015

Five Tips For Boosting Truckstop Profits And Engaging Employees With Suggestive Selling

A subtle suggestion can add up to big sales for truckstop and travel plazas, and staff at Cash Magic Truck Plaza and Casino, which operates 22 locations, has turned suggestive selling into an art form.

Cultivate Loyalty

May 15, 2014

Cultivate Loyalty

Loyalty program benefits have a high derived importance for consumers (Boston Consulting Group 2013 survey).

Truckstops Purchase 35% More Grocery Products

March 25, 2014

Truckstops Purchase 35% More Grocery Products

The January to December 2013 McLane/NATSO Foundation Index is now out. The index found that average purchases per truckstop jumped to $16,335 per week during 2013, compared with $15,784 in 2012.

Operators Increase Beverage Sales With The Right Product Mix

March 1, 2014

Operators Increase Beverage Sales With The Right Product Mix

Whether they come from the cooler, the fountain or the coffee bar, beverages make up a significant portion of travel plaza and truckstop sales. Stocking the right mix and the latest offerings not only keeps customers happy, it also increases sales. To ensure they have desirable products, operators can monitor traffic patterns, get to know their customers and stay current on the latest trends.

A Day in the Life of a NATSO Truckstop Operator: Keith Wade, Petro Dodge City #397

November 8, 2013

A Day in the Life of a NATSO Truckstop Operator: Keith Wade, Petro Dodge City #397

When you’re preparing to greet 1,000 drivers or more a day, mornings come early. For Keith Wade, operations director at Petro Dodge City #397 in Hanceville, Ala., each day starts with two cups of coffee and plenty of conversation with his staff. He likes to learn what is going on in each department and hear about the managers’ plans for the day.

Jubitz Travel Center Gets It Right

October 25, 2013

Jubitz Travel Center Gets It Right

Founded in 1952 as a truck leasing company, Jubitz Travel Center has been a fixture in the Northwest since opening in its current North Portland location in 1958.

Help Operators Take Advantage of Holiday Sales

September 27, 2013

Help Operators Take Advantage of Holiday Sales

Like all retailers, truckstop and travel plaza operators know that the holidays mean increased opportunities for sales. Not only do locations see an increase in the number of four-wheeler passengers stopping in as they travel to be with friends and family, professional drivers are often on the look out for gifts for loved ones while they’re out on the road.

Take Advantage of Holiday Sales

September 1, 2013

Take Advantage of Holiday Sales

The winter holidays bring additional sales opportunities for truckstops and travel plazas. Not only do locations see an increase in the number of four-wheeler passengers stopping in as they travel to be with friends and family, professional drivers are often on the look out for gifts for loved ones while they’re out on the road. And while Thanksgiving and Christmas are still a couple months away, now is the time to create sales strategies that will increase sales and profits.

Sell More Effectively

July 12, 2013

Sell More Effectively

To connect with truckstop operators and sell more products, the key is to make the entire transaction about them, not you. Force isn’t an effective sales tactic, but taking time to develop a trusted relationship by showing you know and understand your customer’s needs is. Here are six ways you can sell more effectively.

You Have Questions. We Have Answers.

April 19, 2013

You Have Questions. We Have Answers.

One of NATSO’s primary roles is to deliver solutions to members’ challenges. Each day members tap into the expertise of NATSO’s staff for answers to some of their most pressing questions. Stop Watch compiled some recent member inquiries and sat down with Darren Schulte, NATSO’s vice president of membership, for detailed answers.

Suggestive Selling Boosts Profits While Benefiting Customers

March 1, 2013

Suggestive Selling Boosts Profits While Benefiting Customers

“If you’re suggestive selling, you’re greeting customers when they come in, you’re having conversations with them, and you’re paying attention to merchandise.”

Experts on Loan: In NATSO's Human Library

January 1, 2013

Experts on Loan: In NATSO's Human Library

At The NATSO Show 2013, NATSO will host its popular Human Library sponsored by Bridgestone Commercial Solutions. A handful of experts with decades of experience will be on loan for customized, one-onone learning experiences operators can tailor to their own objectives.

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