Marketing Articles

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Pride Stores Excels at Social Media

July 1, 2018

Pride Stores Excels at Social Media

Pride Stores LLC, headquartered in Springfield, Massachusetts, put an extra emphasis on its online presence by hiring a social media manager. After almost two years, Chris Szarek has grown the company’s digital profile by strategically using Google business tools, Facebook and more.

Get Consumers to Travel Through Your Whole Truckstop Store

July 1, 2018

Get Consumers to Travel Through Your Whole Truckstop Store

During the Good to Great Session at NATSO Connect, the other panelists and I shared our thoughts on what drives traffic through a location. What was interesting was that we all had slightly different ideas. That shows how important it is for operators to really understand who their current customers are and, if they are looking to attract different ones, find the solution that is best for that specific location.

Truckstop Operators Use Varied Food and Offerings to Appeal to Travelers and Locals

July 1, 2018

Truckstop Operators Use Varied Food and Offerings to Appeal to Travelers and Locals

Wendi Powell, co-owner of Big Boys Truck Stop in Kenley, North Carolina, knows that travel centers need to be all things to all people, and she tries to create solutions that appeal to all types of customers, whether they are locals, the traveling public or professional drivers. “The more creatively we can make the mix work, the better for us,” Powell said. Although convenience and time are always important, local customers love favorites while travelers like experiences. “It's my goal to create a mix,” Powell said. At Busy Bee, a regional chain of travel centers in Florida, local customers are in the store weekly and form close relationships with the locations and teams. “We see them coming in to not only to fill up their cars, but also meet daily/weekly needs from grocery items to our locally made cakes,” said Elizabeth Waring, president of Busy Bee. “However, with our traveling guests the needs slightly vary. When they stop in at our facility, they are there to fill a more immediate need. We have tried to build those relationships so that as they travel they look to us first to fill that—or empty that.”

Truckstop Operators Fill The Room with Great Ideas at NATSO's Conference

November 1, 2017

Truckstop Operators Fill The Room with Great Ideas at NATSO's Conference

The sharing took place during the Great Ideas! for Independent Operators Workshop during The NATSO Show 2017, and operators tackled everything from food service to point-of-sale technology.

Increase Sales at Your Truckstop with Top-Selling Items

June 30, 2017

Increase Sales at Your Truckstop with Top-Selling Items

Stocking the shelves with top-selling items can keep customers coming back and increase profits.

The Importance of an Average Ticket at Your Truckstop [Infographic]

March 1, 2017

The Importance of an Average Ticket at Your Truckstop [Infographic]

Converting customers into purchasing customers and growing the average tickets has a direct impact on the bottom line.

Improve Your Truckstop's Net Operating Cost By Increasing Sales

January 1, 2017

Improve Your Truckstop's Net Operating Cost By Increasing Sales

For truckstop and travel plaza operators, net operating cost provides insight into their locations’ profitability, efficiency and success, which explains why operators are constantly looking to improve their net operating cost.

Truckstop Travels

January 1, 2017

Truckstop Travels

Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operational improvements. He periodically shares stories about the great retailers he visits on the blog. Here is snap shot of just a few.

7 Ways To Improve Your Truckstop's Grab-And-Go Food Safety

November 1, 2016

7 Ways To Improve Your Truckstop's Grab-And-Go Food Safety

Sales of grab-and-go foods are on the rise. In response, truckstop and travel plazas are increasing their hot and cold quick-serve items. To maintain safety, it is important for locations to choose the right items to add to their cases and follow certain handling procedures for preparing and holding food.

8 Ways to Maximize Slow Times at Your Truckstop

August 31, 2016

8 Ways to Maximize Slow Times at Your Truckstop

Even the busiest locations experience slow times of the day, and operators said they use those slow periods to prepare for peak times and get creative to boost business during traditionally slow times.

Increase Sales at Your Truckstop With A Strong Retail Program

June 30, 2016

Increase Sales at Your Truckstop With A Strong Retail Program

All truckstop operators are working to get customers in the door and to the cash register, and a well-planned retail strategy can do just that. Yet all too often, business owners are trying to be everything to everybody, which can do more harm than good.

 Learn How to Open the Throttle and Dominate Your Marketplace at The NATSO Show

October 24, 2014

Learn How to Open the Throttle and Dominate Your Marketplace at The NATSO Show

This year at The NATSO Show, Ken Schmidt, Former Director of Communications Strategy for Harley-Davidson Motor Co., is one of five keynote presenters slated to share insights to help truckstop and travel plaza operators improve their operations.

Behind the Scenes: Jerry Seinfeld’s Visit to Flynn’s Truck Plaza

August 20, 2014

Behind the Scenes: Jerry Seinfeld’s Visit to Flynn’s Truck Plaza

Comedian Jerry Seinfield visit's Flynn's Truck Plaza.

Greater Chicago Truck Plaza Receives Lung Health Champion Award

July 21, 2014

Greater Chicago Truck Plaza Receives Lung Health Champion Award

Greater Chicago Truck Plaza in Bolingbrook, Ill. received honors from the Respiratory Health Association for their lung health efforts.

Independent Operators Share Ideas For Growth And Cutting Costs During The NATSO Show

July 1, 2014

Independent Operators Share Ideas For Growth And Cutting Costs During The NATSO Show

Independent truckstop and travel plaza operators are constantly seeking out new products, great ideas and the latest business innovations. But NATSO members aren’t just in search of new ideas, they’re more than willing to share them with their peers.

Iced Tea Trending

June 26, 2014

Iced Tea Trending

While 2013 showed a decline in both canned soft drink and juice sales, iced tea showed the largest growth by number of servings.

Cultivate Loyalty

May 15, 2014

Cultivate Loyalty

Loyalty program benefits have a high derived importance for consumers (Boston Consulting Group 2013 survey).

Jubitz Travel Center Gets It Right

October 25, 2013

Jubitz Travel Center Gets It Right

Founded in 1952 as a truck leasing company, Jubitz Travel Center has been a fixture in the Northwest since opening in its current North Portland location in 1958.

Help Operators Take Advantage of Holiday Sales

September 27, 2013

Help Operators Take Advantage of Holiday Sales

Like all retailers, truckstop and travel plaza operators know that the holidays mean increased opportunities for sales. Not only do locations see an increase in the number of four-wheeler passengers stopping in as they travel to be with friends and family, professional drivers are often on the look out for gifts for loved ones while they’re out on the road.

Market Your Truckstop Locally Using Social Media

September 1, 2013

Market Your Truckstop Locally Using Social Media

For years truckstop and travel plaza operators have relied on paid advertising to attract their local customer base, but now a growing number are turning to social media to promote specials and build relationships. Whether they’re logging on from smartphones or signing on at home or work, today’s customers are plugged into social media. Facebook, Twitter, LinkedIn, Foursquare and Yelp have hundreds of millions of users. For retailers the sites are a way to promote their business and also a way for them to be a part of the conversation.

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