Great Ideas in Action Articles

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Pride Stores Excels at Social Media

July 1, 2018

Pride Stores Excels at Social Media

Pride Stores LLC, headquartered in Springfield, Massachusetts, put an extra emphasis on its online presence by hiring a social media manager. After almost two years, Chris Szarek has grown the company’s digital profile by strategically using Google business tools, Facebook and more.

Try Putting Your Manager’s Office in the Middle of Your Truckstop

May 1, 2018

Try Putting Your Manager’s Office in the Middle of Your Truckstop

Home Service Oil Co., doing business as Express Mart, St. Louis, Missouri, has their managers’ “offices” in the center of its convenience stores.

Guthrie Travel Center Uses Movable Placards for Signage Excellence

March 1, 2018

Guthrie Travel Center Uses Movable Placards for Signage Excellence

If you look over Guthrie Travel Center in Guthrie, Oklahoma, from left to right—from the cooler to the coffee area—you’d see they’ve done a nice job highlighting their offerings with signage and that includes the movable placards over their coolers.

Great Idea in Action: New Employee Buttons

January 1, 2017

Great Idea in Action: New Employee Buttons

To help take some of the stress off of new cashiers and set customers’ expectations, Wade has new hires wear big yellow buttons that say, “Be patient. I am in training.”

Great Idea in Action: Bobby Bucks

January 1, 2017

Great Idea in Action: Bobby Bucks

White’s Petro Stopping Center in Raphine, Virginia, has its own currency—Bobby Bucks.

Great Idea in Action: We Pump Wednesday

January 1, 2017

Great Idea in Action: We Pump Wednesday

During lunch on Wednesdays at the truckstops of Miller Oil Co. in Norfolk, Virgina, customers are treated to the unusual luxury of having their fuel pumped.

Lancaster Travel Plaza, LLC's Great Idea: Solar Panel Farm

March 1, 2016

Lancaster Travel Plaza, LLC's Great Idea: Solar Panel Farm

Using federal and state grants, Lancaster Travel Plaza in Lancaster, Pennsylvania, added a solar panel farm to greatly reduce their energy bill. It will take six to seven years to recoup the cost of the equipment. After that, their electricity needs will be completely supported by the solar farm. Adding the solar farm took about four to five months. It involved applying for the grants, working with their electric company, getting approval from the town and installing the panels.

Where: White Petro Stopping Center

January 1, 2016

Where: White Petro Stopping Center

In the fall of 2015 White’s Petro Stopping Center in Raphine, Virginia, added a number of new amenities including a pharmacy. Owner Bobby Berkstresser first began thinking about adding the pharmacy when they added a doctors’ clinic in 2012.

Dedicated Pump for Rv Traffic at Anew Travel Center

November 1, 2015

Dedicated Pump for Rv Traffic at Anew Travel Center

Anew Travel Center, which is located in Zeeland, Michigan, is a family-ownedand-operated company with more than 65 years in the transportation industry. The Meeuwsen family decided to build their truckstop in 2013 to offer renewable energy sources, including ethanol and biodiesel blends, to end consumers.

Great Ideas in Action at Donna's Travel Center

June 30, 2015

Great Ideas in Action at Donna's Travel Center

In 2013, Donna’s Travel Center in Marysville, Washington, added a Coca-Cola Freestyle machine that allows customers to choose from more than 40 Coca-Cola products to create their own special drink.

Great Ideas in Action at Petro Fargo Truckstop

May 1, 2015

Great Ideas in Action at Petro Fargo Truckstop

This brand translates into not just a better shopping experience, but also a strong employee base that is proud of its high quality employer.

Create a Plan of Action for Independence Day

June 26, 2012

Create a Plan of Action for Independence Day

Travel plaza and truckstops are uniquely positioned to take advantage of seasonal retail opportunities. We just finished Father's Day and we are onto our next holiday. Are you prepared for the Fourth of July?

Great Ideas in Action: Share Your Fourth of July Retail Display

June 18, 2012

Great Ideas in Action: Share Your Fourth of July Retail Display

Share your best Fourth of July retail display as part of NATSO’s new Great Ideas in Action.

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