Customer Loyalty Articles

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The Importance of an Average Ticket at Your Truckstop [Infographic]

March 1, 2017

The Importance of an Average Ticket at Your Truckstop [Infographic]

Converting customers into purchasing customers and growing the average tickets has a direct impact on the bottom line.

Great Idea in Action: We Pump Wednesday

January 1, 2017

Great Idea in Action: We Pump Wednesday

During lunch on Wednesdays at the truckstops of Miller Oil Co. in Norfolk, Virgina, customers are treated to the unusual luxury of having their fuel pumped.

15 Consumer Trends Shaping Retail Operations Today And in the Future from Coca Cola [Infographic]

March 1, 2016

15 Consumer Trends Shaping Retail Operations Today And in the Future from Coca Cola [Infographic]

Being in the retail business, consumer trends greatly shape the truckstop and travel plaza business. During NATSO’s fall board meeting, Coca-Cola shared these key consumer trends. Truckstop operators should read them and take note on how they will impact their business—both today and five years from now.

Coffee Promotions: Loyalty

September 4, 2014

Coffee Promotions: Loyalty

Club or member cards are still one of the most popular and efficient promotion mechanisms in the market today.

Truckstop and Travel Plaza Employees Perform Exceptional Acts

January 1, 2013

Truckstop and Travel Plaza Employees Perform Exceptional Acts

Truckstop and travel plaza employees are always going above and beyond the call of duty for their customers. Share a story of then one of your employees performed an exceptional act of kindness or courtesy.

History, Homemade Food and a Driver Focus in Wapakoneta, Ohio

November 1, 2012

History, Homemade Food and a Driver Focus in Wapakoneta, Ohio

A history-packed past, made-from-scratch food and an emphasis on customer service keep customers flocking to L.G. Truckers City dba TA Wapakoneta in Wapakoneta, Ohio.

Less is More, Eco Travel Plaza is Busy Conserving Energy

September 1, 2011

Less is More, Eco Travel Plaza is Busy Conserving Energy

The Eco Travel Plaza is busy conserving energy.

Sapp Bros. Celebrates 40 Years

July 1, 2011

Sapp Bros. Celebrates 40 Years

From the beginning, the Sapp brothers worked hard to maintain a clean image at their truckstops, attracting families as well as professional drivers.

Be Smart About Extending House Credit

May 1, 2011

Be Smart About Extending House Credit

Be smart about extending house credit.