Contract Negotiation Articles

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Operators Increase Beverage Sales With The Right Product Mix

March 1, 2014

Operators Increase Beverage Sales With The Right Product Mix

Whether they come from the cooler, the fountain or the coffee bar, beverages make up a significant portion of travel plaza and truckstop sales. Stocking the right mix and the latest offerings not only keeps customers happy, it also increases sales. To ensure they have desirable products, operators can monitor traffic patterns, get to know their customers and stay current on the latest trends.

Negotiating Vendor Contracts

January 1, 2013

Negotiating Vendor Contracts

When business owners make their way to the negotiating table, preparation is the key to success.

Guide Customers on the Road to Purchase

November 1, 2011

Guide Customers on the Road to Purchase

A thoughtful approach to merchandise display and marketing will increase sales.