Consumer Trends Articles

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Maximizing the Path to Purchase at Your Truckstop with Beverages

May 1, 2018

Maximizing the Path to Purchase at Your Truckstop with Beverages

Beverages are big business for the nation’s truckstops and travel plazas. During NATSO Connect, Stephanie Kowitz, senior manager of shopper Insights for The Coca-Cola Co., said beverages are the No. 1 reason for a trip to the store and account for more than one in four trips.

Five Trends Shaping the Future of the Truckstop Industry

March 1, 2018

Five Trends Shaping the Future of the Truckstop Industry

The truckstop and travel plaza industry as well as the retail world continues to evolve, and major changes in technology and consumer demand are shaking up the future for operators. During the Opening Keynote of NATSO Connect, Feb. 10–13 in Nashville, Tenn., attendees learned about five key trends that are shaping the future of the industry.

15 Consumer Trends Shaping Retail Operations Today And in the Future from Coca Cola [Infographic]

March 1, 2016

15 Consumer Trends Shaping Retail Operations Today And in the Future from Coca Cola [Infographic]

Being in the retail business, consumer trends greatly shape the truckstop and travel plaza business. During NATSO’s fall board meeting, Coca-Cola shared these key consumer trends. Truckstop operators should read them and take note on how they will impact their business—both today and five years from now.

Tap Into Retail Trends To Shape Renovations at Your Truckstop

March 1, 2016

Tap Into Retail Trends To Shape Renovations at Your Truckstop

A remodel or renovation can give a location a face-lift and improve its aesthetics, but to be truly effective, changes should also strive to improve the store layout, offerings and merchandising in ways that reflect the latest sales trends. When done right, remodels can help operators increase sales and attract new customers.