Coffee Articles

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Behind the Scenes: Jerry Seinfeld’s Visit to Flynn’s Truck Plaza

August 20, 2014

Behind the Scenes: Jerry Seinfeld’s Visit to Flynn’s Truck Plaza

Comedian Jerry Seinfield visit's Flynn's Truck Plaza.

Where Is Hot Coffee Consumed?

August 14, 2014

Where Is Hot Coffee Consumed?

Both the Northeast and South regions are heavy coffee consumers, with approximately 30% of the servings share each. The Central and West regions hold about 20% market share each.

Who Drinks Hot Coffee?

August 7, 2014

Who Drinks Hot Coffee?

United States is the largest coffee market in the world with 110 million adult Americans consuming brewed coffee. This equates to 46% of Americans drinking brewed coffee each day.

Iced Coffee Trending

July 24, 2014

Iced Coffee Trending

Flavored iced coffee is rated most appealing and consumed most often, far ahead of regular iced coffee, 66% as compared to 28%.

Why Is Iced Coffee Consumed?

July 17, 2014

Why Is Iced Coffee Consumed?

While iced tea is most often ordered with a meal, iced coffee serves most frequently as a stand-alone beverage. Overall, iced coffee is purchased 59% of the time without food and at snacking occasion even more often at 83%(1).

Where Is Iced Coffee Consumed?

July 10, 2014

Where Is Iced Coffee Consumed?

Regionally, the Western U.S. states lead the way in iced coffee consumption, followed closely by the Northeast. The South falls next with the Midwest having the lowest ranking(1).

Who Drinks Iced Coffee?

July 3, 2014

Who Drinks Iced Coffee?

Each day iced coffee is consumed by roughly 30 million adult Americans and this once-novelty coffee beverage has seen modest growth in the past two years, now appearing on the menu in 74% of quick serve restaurants and 60% of casual dining facilities.

Iced Tea Trending

June 26, 2014

Iced Tea Trending

While 2013 showed a decline in both canned soft drink and juice sales, iced tea showed the largest growth by number of servings.

Who Drinks Iced Tea

June 5, 2014

Who Drinks Iced Tea

Tea is the most widely consumed beverage in the world next to water. On any given day, over one half of the American population drinks tea with roughly 69 million adult Americans consuming iced tea every day.

Generate Buzz with Limited Time Offerings (LTOs)

May 22, 2014

Generate Buzz with Limited Time Offerings (LTOs)

Limited time offerings (LTOs) are a different kind of “fresh” that are equally important in coffee.

Cultivate Loyalty

May 15, 2014

Cultivate Loyalty

Loyalty program benefits have a high derived importance for consumers (Boston Consulting Group 2013 survey).

Excellence in Execution

May 8, 2014

Excellence in Execution

Nearly 450 million cups of coffee are consumed in the US each day, with coffee incidences growing at both lunch and PM snack dayparts.

Coffee Bar Layout Tips to Maximize Sales

May 1, 2014

Coffee Bar Layout Tips to Maximize Sales

Convenience is still one of the leading coffee purchase drivers (second only to quality), so your coffee bar must quickly and efficiently meet the needs of your customers.

Operators Increase Beverage Sales With The Right Product Mix

March 1, 2014

Operators Increase Beverage Sales With The Right Product Mix

Whether they come from the cooler, the fountain or the coffee bar, beverages make up a significant portion of travel plaza and truckstop sales. Stocking the right mix and the latest offerings not only keeps customers happy, it also increases sales. To ensure they have desirable products, operators can monitor traffic patterns, get to know their customers and stay current on the latest trends.

Operators Use Displays to Direct Traffic and Create Atmosphere

September 1, 2012

Operators Use Displays to Direct Traffic and Create Atmosphere

Operators are getting creative and turning to modular displays that can direct traffic within their stores and highlight their products.

Guide Customers on the Road to Purchase

November 1, 2011

Guide Customers on the Road to Purchase

A thoughtful approach to merchandise display and marketing will increase sales.

Brewing Up Success

September 1, 2011

Brewing Up Success

Everybody wants a good cup of coffee.

Travel Centers Add Healthy and Time-Saving Options

July 1, 2011

Travel Centers Add Healthy and Time-Saving Options

Travel centers add healthy and time-saving options.

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