Branding Articles

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7 Ways Shoemaker’s Travel Center Builds A Strong Brand

March 1, 2016

7 Ways Shoemaker’s Travel Center Builds A Strong Brand

Situated an hour Southeast of Omaha, Nebraska, Shoemaker’s Travel Center has all the ordinary truckstop profit centers—restaurant, store, fuel/gas and truck repair shop—but they are far from ordinary. In fact, they have become a tourist attraction for Lincoln. During the study tour, owner Dave Shoemaker shared what makes them unique. From the Highway 6 branding seen throughout the truckstop to their low-flow toilets, their strong branding makes a big impact on the customer experience. Count the ways with me.

A Treasure Trove of Wisdom in The Human Library

January 1, 2011

A Treasure Trove of Wisdom in The Human Library

This year at The NATSO Show, NATSO is creating its own interactive one-on-one learning library that will be filled with experts in their fields.