Brand Articles

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7 Ways Shoemaker’s Travel Center Builds A Strong Brand

March 1, 2016

7 Ways Shoemaker’s Travel Center Builds A Strong Brand

Situated an hour Southeast of Omaha, Nebraska, Shoemaker’s Travel Center has all the ordinary truckstop profit centers—restaurant, store, fuel/gas and truck repair shop—but they are far from ordinary. In fact, they have become a tourist attraction for Lincoln. During the study tour, owner Dave Shoemaker shared what makes them unique. From the Highway 6 branding seen throughout the truckstop to their low-flow toilets, their strong branding makes a big impact on the customer experience. Count the ways with me.

 Learn How to Open the Throttle and Dominate Your Marketplace at The NATSO Show

October 24, 2014

Learn How to Open the Throttle and Dominate Your Marketplace at The NATSO Show

This year at The NATSO Show, Ken Schmidt, Former Director of Communications Strategy for Harley-Davidson Motor Co., is one of five keynote presenters slated to share insights to help truckstop and travel plaza operators improve their operations.