Beverages Articles

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Customization + Variety = The Future of Truckstop Beverage Sales

June 30, 2015

Customization + Variety = The Future of Truckstop Beverage Sales

From traditional and craft sodas to coconut water to energy drinks, today’s consumers have more choices than ever when selecting a beverage, and the number of drinks competing for cooler space is expected to grow

Coffee Trends: Sustainability

November 27, 2014

Coffee Trends: Sustainability

Customers have a broadened taste preference and increasing awareness of sustainability, organic coffees and origin stories.

Coffee Trends: Health and Snacking

November 13, 2014

Coffee Trends: Health and Snacking

A universal push towards healthful offerings is balanced with a continued craving for “creamy, high-fat, tasty goodness” as an indulgent treat.

Coffee Trends: Flavors

November 6, 2014

Coffee Trends: Flavors

The top five coffee flavors in foodservice with the highest menu penetration remain a display of traditional favorites.

Hot Coffee Trends & Attitudes

August 28, 2014

Hot Coffee Trends & Attitudes

Two-thirds of consumers agree that coffee helps them to improve their mental focus and helps them get things done.

Why Is Hot Coffee Consumed?

August 21, 2014

Why Is Hot Coffee Consumed?

Top consumer need states, what motivates consumers to purchase, include personal loyalty, price sensitivity and as a treat. Of these top three, price was the only one to grow in importance from 2012 to 2013.

Where Is Hot Coffee Consumed?

August 14, 2014

Where Is Hot Coffee Consumed?

Both the Northeast and South regions are heavy coffee consumers, with approximately 30% of the servings share each. The Central and West regions hold about 20% market share each.

Who Drinks Hot Coffee?

August 7, 2014

Who Drinks Hot Coffee?

United States is the largest coffee market in the world with 110 million adult Americans consuming brewed coffee. This equates to 46% of Americans drinking brewed coffee each day.

Iced Coffee Trending

July 24, 2014

Iced Coffee Trending

Flavored iced coffee is rated most appealing and consumed most often, far ahead of regular iced coffee, 66% as compared to 28%.

Why Is Iced Coffee Consumed?

July 17, 2014

Why Is Iced Coffee Consumed?

While iced tea is most often ordered with a meal, iced coffee serves most frequently as a stand-alone beverage. Overall, iced coffee is purchased 59% of the time without food and at snacking occasion even more often at 83%(1).

Who Drinks Iced Coffee?

July 3, 2014

Who Drinks Iced Coffee?

Each day iced coffee is consumed by roughly 30 million adult Americans and this once-novelty coffee beverage has seen modest growth in the past two years, now appearing on the menu in 74% of quick serve restaurants and 60% of casual dining facilities.

Iced Tea Trending

June 26, 2014

Iced Tea Trending

While 2013 showed a decline in both canned soft drink and juice sales, iced tea showed the largest growth by number of servings.

When Is Iced Tea Consumed?

June 19, 2014

When Is Iced Tea Consumed?

Not surprisingly, iced tea is ordered most often with a meal at lunch and supper across all foodservice segments (1).

Where Is Iced Tea Consumed?

June 12, 2014

Where Is Iced Tea Consumed?

Regionally, the South leads the way in consumption of iced tea having more than 50% of the servings share with the West and Central regions coming in second and third at 18% and 16% respectively, and the Northeast at only 12%.

Who Drinks Iced Tea

June 5, 2014

Who Drinks Iced Tea

Tea is the most widely consumed beverage in the world next to water. On any given day, over one half of the American population drinks tea with roughly 69 million adult Americans consuming iced tea every day.

Iowa 80 Celebrates 50 Years with Menu Prices from 1964

June 2, 2014

Iowa 80 Celebrates 50 Years with Menu Prices from 1964

Iowa 80 Kitchen, the 300-seat full service restaurant in the Iowa 80 Truckstop in Walcott, Iowa, is celebrating 50 years in business on June 4. As part of its celebration, the restaurant is offering customers an opportunity to order from a special menu featuring food items priced as they were on opening day in 1964.

Generate Buzz with Limited Time Offerings (LTOs)

May 22, 2014

Generate Buzz with Limited Time Offerings (LTOs)

Limited time offerings (LTOs) are a different kind of “fresh” that are equally important in coffee.

Cultivate Loyalty

May 15, 2014

Cultivate Loyalty

Loyalty program benefits have a high derived importance for consumers (Boston Consulting Group 2013 survey).

Excellence in Execution

May 8, 2014

Excellence in Execution

Nearly 450 million cups of coffee are consumed in the US each day, with coffee incidences growing at both lunch and PM snack dayparts.

Coffee Bar Layout Tips to Maximize Sales

May 1, 2014

Coffee Bar Layout Tips to Maximize Sales

Convenience is still one of the leading coffee purchase drivers (second only to quality), so your coffee bar must quickly and efficiently meet the needs of your customers.

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