S&D Coffee & Tea

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Politics and Pie at NATSO Day on the Hill

June 30, 2017

Politics and Pie at NATSO Day on the Hill

NATSO members made their annual pilgrimage to Capitol Hill May 15–17, meeting with Senators and Members of Congress to voice how vitally important the truckstop and travel plaza industry is to the national economy and how Congressional votes affect the industry’s ability to thrive.

Third Wave of Coffee: Coffee Is Good For You!

December 25, 2014

Third Wave of Coffee: Coffee Is Good For You!

Recent studies confirm the health benefits of moderate coffee consumption as protecting against Type 2 diabetes, Parkinson's disease and depression.

Third Wave of Coffee: Barista Or Coffee Captain As Tour Guide

December 18, 2014

Third Wave of Coffee: Barista Or Coffee Captain As Tour Guide

It is more relevant now than ever to adopt the industry best practice of having a designated “Coffee Captain”, especially during peak service times.

Third Wave of Coffee: Learn The Coffee Story

December 11, 2014

Third Wave of Coffee: Learn The Coffee Story

Consider adding details of your coffee’s specific story to the merchandising materials on display at your coffee counter, such as a photo of a farm in the growing region or a relevant twist on the name of the blend.

Third Wave of Coffee: Coffee Is A Culinary Experience

December 4, 2014

Third Wave of Coffee: Coffee Is A Culinary Experience

The craft coffee crave is a revolutionary trend similar in style to craft beers. Here’s a tip to help you catch a ride on what is being referred to as “the third wave” of coffee.

Coffee Trends: Sustainability

November 27, 2014

Coffee Trends: Sustainability

Customers have a broadened taste preference and increasing awareness of sustainability, organic coffees and origin stories.

Coffee Trends: Technology

November 20, 2014

Coffee Trends: Technology

Mobile technology, used alone or in conjunction with social media, is a critical tool for targeted traffic growth.

Coffee Trends: Health and Snacking

November 13, 2014

Coffee Trends: Health and Snacking

A universal push towards healthful offerings is balanced with a continued craving for “creamy, high-fat, tasty goodness” as an indulgent treat.

Coffee Trends: Flavors

November 6, 2014

Coffee Trends: Flavors

The top five coffee flavors in foodservice with the highest menu penetration remain a display of traditional favorites.

Coffee Holiday Promotions: New for New Year

October 23, 2014

Coffee Holiday Promotions: New for New Year

Help make both your and your customers’ New Year start successfully with a new product, new offering or new promotion.

Coffee Holiday Promotions: Giving Season

October 9, 2014

Coffee Holiday Promotions: Giving Season

The holiday season is the perfect time to give back to your customers and the community. Spread the good cheer to create a winning situation for everyone! Consider partnering with a well-known charity close to your own heart, perhaps offering a percent of all hot beverage sales donated to United Way, Red Cross or the American Heart Association.

Coffee Holiday Promotions: Products

October 2, 2014

Coffee Holiday Promotions: Products

The holidays are a veritable feast for many consumers, from indulgent treats and classic family traditions to modern alternative twists. Help your customers celebrate with new flavors of existing products and exclusive holiday-only offerings.

Coffee Promotions: Social Media

September 25, 2014

Coffee Promotions: Social Media

Text, tweet, post, blog! Social media is an inexpensive, flexible and easily traceable way to expand awareness and target the modern consumer. Most travelers today are equipped with laptops and minis and tablets and phones, and the growing millennial market is technically savvy and ever-connected.

Coffee Promotions: Discount, or FREE?

September 18, 2014

Coffee Promotions: Discount, or FREE?

When deciding whether to use an offer with a free giveaway versus one with a discount, the key is to closely define your goal. Free promotions are ideal for driving traffic, which can increase overall sales volume, and for enticing trials of new or unusual products. “Free” will often also generate excitement and buzz, acting to increase awareness as the word spreads. Giveaway items can also be used for the purpose of cementing customer loyalty to secure future business.

Coffee Promotions: Double Headers

September 11, 2014

Coffee Promotions: Double Headers

BOGO (or “buy-one-get-one”) is a proven tactic to increase traffic and can also introduce new users when customers share with a friend. A snack combo, such as strategically pairing a refreshing beverage with a tasty treat, can be used to increase movement of a specific product.

Coffee Promotions: Loyalty

September 4, 2014

Coffee Promotions: Loyalty

Club or member cards are still one of the most popular and efficient promotion mechanisms in the market today.

Hot Coffee Trends & Attitudes

August 28, 2014

Hot Coffee Trends & Attitudes

Two-thirds of consumers agree that coffee helps them to improve their mental focus and helps them get things done.

Why Is Hot Coffee Consumed?

August 21, 2014

Why Is Hot Coffee Consumed?

Top consumer need states, what motivates consumers to purchase, include personal loyalty, price sensitivity and as a treat. Of these top three, price was the only one to grow in importance from 2012 to 2013.

Who Drinks Hot Coffee?

August 7, 2014

Who Drinks Hot Coffee?

United States is the largest coffee market in the world with 110 million adult Americans consuming brewed coffee. This equates to 46% of Americans drinking brewed coffee each day.

Why Is Iced Coffee Consumed?

July 17, 2014

Why Is Iced Coffee Consumed?

While iced tea is most often ordered with a meal, iced coffee serves most frequently as a stand-alone beverage. Overall, iced coffee is purchased 59% of the time without food and at snacking occasion even more often at 83%(1).

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