Paragon Solutions

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Get Consumers to Travel Through Your Whole Truckstop Store

July 1, 2018

Get Consumers to Travel Through Your Whole Truckstop Store

During the Good to Great Session at NATSO Connect, the other panelists and I shared our thoughts on what drives traffic through a location. What was interesting was that we all had slightly different ideas. That shows how important it is for operators to really understand who their current customers are and, if they are looking to attract different ones, find the solution that is best for that specific location.

Creativity and Innovation Lead the Way at Mach 1

January 1, 2018

Creativity and Innovation Lead the Way at Mach 1

At Mach 1 innovation is key, and Alan Meyer, chief operations officer for the company, said he is always willing to try something new, even if it ultimately fails.

Boost Sales, Build a Brand and Grow Traffic with a Remodel

January 1, 2018

Boost Sales, Build a Brand and Grow Traffic with a Remodel

About two years ago Mike Sibley, president of LaPlace Travel Center, had to remodel the Huddle House restaurant at his location as part of his contract. Following the restaurant renovation, the location saw a 15 to 20 percent sustained increase in sales, which made him realize what a worthwhile investment a remodel or renovation can be.

Increase Sales at Your Truckstop with Top-Selling Items

June 30, 2017

Increase Sales at Your Truckstop with Top-Selling Items

Stocking the shelves with top-selling items can keep customers coming back and increase profits.

Increase Sales at Your Truckstop With A Strong Retail Program

June 30, 2016

Increase Sales at Your Truckstop With A Strong Retail Program

All truckstop operators are working to get customers in the door and to the cash register, and a well-planned retail strategy can do just that. Yet all too often, business owners are trying to be everything to everybody, which can do more harm than good.

Tap Into Retail Trends To Shape Renovations at Your Truckstop

March 1, 2016

Tap Into Retail Trends To Shape Renovations at Your Truckstop

A remodel or renovation can give a location a face-lift and improve its aesthetics, but to be truly effective, changes should also strive to improve the store layout, offerings and merchandising in ways that reflect the latest sales trends. When done right, remodels can help operators increase sales and attract new customers.

Truckstop and Travel Plaza Operators Find Ways to Boost Food Service

June 30, 2015

Truckstop and Travel Plaza Operators Find Ways to Boost Food Service

Food service is becoming a more important component of the overall sales at truckstops and travel plazas, and today’s customers are demanding greater quality and convenience in the food they purchase.

Are Your Truckstop Customers Buyers Or Shoppers

March 1, 2015

Are Your Truckstop Customers Buyers Or Shoppers

The majority of customers walk into a store either knowing exactly what they want or planning to look around. For retailers, that means they have two distinct customer types they need to cater to—shoppers and buyers. By understanding each group, truckstop operators can improve customer service, strategize promotions and improve their marketing, all of which can add up to increased profits.

NATSO Year in Review

January 1, 2014

NATSO Year in Review

Take a look back at 2013.

Resources, Tools and Opportunities in Energy Efficiency

June 20, 2013

Resources, Tools and Opportunities in Energy Efficiency

It is a given that businesses that are open 24 hours a day, seven days a week are going to constantly draw power from the grid. Finding ways to cut down on the energy needed to run the business makes financial sense, and it also benefits the environment. Today’s technology is making it easier, more affordable and more convenient for business owners to swap out traditional lighting and fixtures to energy-efficient models. From LED lights to low-flow toilets, truckstop and travel plaza operators are making investments that produce both short- and long-term savings.

Commercial Buildings Can Go Green and Save Big

January 1, 2011

Commercial Buildings Can Go Green and Save Big

The lights are always on at businesses that operate 24 hours a day, seven days a week.

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