Sacramento 49er Travel Plaza

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Five Students Honored with Bill Moon Scholarship Awards

November 1, 2017

Five Students Honored with Bill Moon Scholarship Awards

The legacy of the Bill Moon Scholarship continued in 2017 when The NATSO Foundation presented five students with ties to the truckstop and travel plaza industry $5,000 each to put towards their studies. The Bill Moon Scholarship Program has been changing lives for more than 20 years, awarding more than $300,000 in scholarships to date.

Manage Food Costs to Increase Margins and Maximize Profits

April 30, 2017

Manage Food Costs to Increase Margins and Maximize Profits

Managing food costs is a key way to improve restaurant margins, and even small changes can result in big savings over the course of a year. Truckstop and travel plaza operators said they take a multifaceted approach to address supply costs as well as food waste and theft.

Bill Moon Scholarship Continued Changing Lives

March 1, 2017

Bill Moon Scholarship Continued Changing Lives

For Kelly Bolton, a cashier at Muralt’s Travel Plaza, her connection with the location started when she was buying a meal.

Attract New Truckstop Customers to Boost Sales

November 1, 2016

Attract New Truckstop Customers to Boost Sales

In today’s market, truckstops and travel plazas are facing increased competition on several fronts. Restaurants and retailers are adding fuel as well and charging stations for electric vehicles, and convenience stores are rolling out amazing grab-and-go food programs. At the same time, improved fuel mileage on ve¬hicles means customers don’t have to stop as often for fuel. In response, operators are stepping up their efforts to attract new customers while also increasing the conversion rate of fuel customers, getting them to come into the store.

8 Ways to Maximize Slow Times at Your Truckstop

August 31, 2016

8 Ways to Maximize Slow Times at Your Truckstop

Even the busiest locations experience slow times of the day, and operators said they use those slow periods to prepare for peak times and get creative to boost business during traditionally slow times.

From Milkshakes to Motocycles: Truckstop Operators Get Creative in Their Parking Lots

May 1, 2016

From Milkshakes to Motocycles: Truckstop Operators Get Creative in Their Parking Lots

In today’s operating environment, truckstop and travel plaza operators are working to appeal to a wide range of customers. Several NATSO members are changing the way they use space within their parking lots, turning extra space into innovative profit centers.

Truckstop Operators Reduce Water Use To Increase Profits

March 1, 2016

Truckstop Operators Reduce Water Use To Increase Profits

For truckstops and travel plazas, conserving water can cut costs while also improving the company’s environmental stewardship. Monitoring and managing water is becoming even more important in certain parts of the country that are dealing with drought situations. Three NATSO members shared their methods for reducing water usage.

Written Plans Help Truckstop and Travel Plaza Operators Plan for the Future

June 30, 2015

Written Plans Help Truckstop and Travel Plaza Operators Plan for the Future

Planning has always been an important part of operations at Sacramento 49er, but three years ago, Tristen Griffith, general manager of the location, decided she needed a more detailed approach. Griffith hired a consultant who helped her craft a written document the company evaluates annually and lives by all year.

What To Do When You Are The Aspiring Truckstop Leader

May 1, 2015

What To Do When You Are The Aspiring Truckstop Leader

Leaders exist within every level of a business, whether it is an hourly employee, shift leader, a general manager or the head of the company. What’s more, everyone has the opportunity to lead in some way each day, either at work, at home or in the community.

Eight Tips for Strengthening the Truckstop Team

May 1, 2015

Eight Tips for Strengthening the Truckstop Team

Strong leaders know that they are only as strong as the team surrounding them. Effective leaders take time to coach those under them, which ultimately improves operations and the company’s profitability. John Kotter, professor emeritus at Harvard Business School and an expert on leadership and change, has said that successful corporations don’t wait for leaders to come along. Instead, they actively seek out people with leadership potential and expose them to career experiences that will develop that potential.

Why You Need To Know Your Truckstop Customer

March 1, 2015

Why You Need To Know Your Truckstop Customer

Successful companies know and understand their customers. Why? Four truckstop and travel plazas give their take.

Serving Those Who Serve

July 1, 2014

Serving Those Who Serve

Members of the military are committed to serving their country, and the nation’s truckstops and travel plazas often go above and beyond to serve the soldiers who stop at their locations.

The Bill Moon Scholarship: Changing Lives One at a Time

January 1, 2014

The Bill Moon Scholarship: Changing Lives One at a Time

The legacy of the Bill Moon Scholarship continued again in 2013 when five students received $5,000 each to put towards their studies.

Market Your Truckstop Locally Using Social Media

September 1, 2013

Market Your Truckstop Locally Using Social Media

For years truckstop and travel plaza operators have relied on paid advertising to attract their local customer base, but now a growing number are turning to social media to promote specials and build relationships. Whether they’re logging on from smartphones or signing on at home or work, today’s customers are plugged into social media. Facebook, Twitter, LinkedIn, Foursquare and Yelp have hundreds of millions of users. For retailers the sites are a way to promote their business and also a way for them to be a part of the conversation.

Get To Know Your Fuel Customers

January 1, 2013

Get To Know Your Fuel Customers

Knowing what products to stock and when can boost sales and profits for truckstop and travel plaza operators. Operators take time to get to know the drivers who come into their locations each day, but to foster long-term relationships, they must also get to know the corporate executives at the trucking companies where those drivers work.

A Day in the Life of a Truckstop Operator: Tristen Griffith

September 15, 2012

A Day in the Life of a Truckstop Operator: Tristen Griffith

Emails, phone calls, employees, guests, vendors, spreadsheets and financials are always a continuous work in progress.

 Increasing Female Customers can Boost Sales for Truckstop Operators and Their Suppliers

August 1, 2012

Increasing Female Customers can Boost Sales for Truckstop Operators and Their Suppliers

By promoting offerings that appeal to women, truckstop operators and their suppliers can boost overall sales among that demographic.

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