Frog City Travel Plaza

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Silver's Travel Center Hits The Mark With A Re-Branding

November 1, 2016

Silver's Travel Center Hits The Mark With A Re-Branding

When Silver’s Travel Center rebranded its c-store location by franchising with On The Run by Circle K, it brought a new atmosphere to the store and led to a 15 percent increase in sales, which is particularly impressive because it is a down market.

What is your number one shrink prevention tool?

January 1, 2014

What is your number one shrink prevention tool?

Learn about the shrink prevention tools truckstop operators rely on.

A Day in the Life of a NATSO Truckstop Member

June 1, 2012

A Day in the Life of a NATSO Truckstop Member

As the general manager for Silver's Travel Center and Casino, Frog City Travel Plaza and Henderson Travel Plaza in Louisiana, Hicks starts his days early and is on the go until he walks out the door in the evening.