Cash Magic Truck Plazas and Casinos

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Add Fidget Spinners to Your Truckstop

September 1, 2017

Add Fidget Spinners to Your Truckstop

Fidget spinners have taken the world by storm, and Cash Magic Truck Plaza and Casino, which operated 22 locations in Louisiana is cashing in on the trend. The company originall put a box of 36 in each of its stores right on the checkout counter and sold out within a couple of days.

Manage Food Costs to Increase Margins and Maximize Profits

April 30, 2017

Manage Food Costs to Increase Margins and Maximize Profits

Managing food costs is a key way to improve restaurant margins, and even small changes can result in big savings over the course of a year. Truckstop and travel plaza operators said they take a multifaceted approach to address supply costs as well as food waste and theft.

Increase Sales at Your Truckstop With A Strong Retail Program

June 30, 2016

Increase Sales at Your Truckstop With A Strong Retail Program

All truckstop operators are working to get customers in the door and to the cash register, and a well-planned retail strategy can do just that. Yet all too often, business owners are trying to be everything to everybody, which can do more harm than good.

Engaging Employees Of The Millennial Generation at Your Truckstop

March 1, 2016

Engaging Employees Of The Millennial Generation at Your Truckstop

Millennials—typically defined as those born between the early 1980s to the early 2000s—are an important part of the workforce and can provide valuable skills to their employers. However, millennials are often stereotyped as being entitled, unmotivated and difficult to manage, but operators that have learned how to tap into the talent of the millennial generation said they value the traits they bring to the table.

January 1, 2016

Unleashing the Power of Meetings: A Well Planned Meeting can Increase Productivity, Boost Morale and Generate New Ideas

Berkstresser, Hargraves, Danniel and Cufaude sat down with Stop Watch to share their insights on what contributes to an effective meeting—whether it is with staff, peers or customers.

What To Do When You Are The Aspiring Truckstop Leader

May 1, 2015

What To Do When You Are The Aspiring Truckstop Leader

Leaders exist within every level of a business, whether it is an hourly employee, shift leader, a general manager or the head of the company. What’s more, everyone has the opportunity to lead in some way each day, either at work, at home or in the community.

Eight Tips for Strengthening the Truckstop Team

May 1, 2015

Eight Tips for Strengthening the Truckstop Team

Strong leaders know that they are only as strong as the team surrounding them. Effective leaders take time to coach those under them, which ultimately improves operations and the company’s profitability. John Kotter, professor emeritus at Harvard Business School and an expert on leadership and change, has said that successful corporations don’t wait for leaders to come along. Instead, they actively seek out people with leadership potential and expose them to career experiences that will develop that potential.

Understanding The Truckstop and Travel Plaza Customer

March 1, 2015

Understanding The Truckstop and Travel Plaza Customer

If there are four truckstops sitting on an intersection, it is possible that each location has a different type of customer. To understand and meet the needs of those customers, truckstop and travel plaza operators need to uncover who is shopping their store and when. 

Five Tips for Attracting Hispanic Consumers to Your Restaurant

March 1, 2015

Five Tips for Attracting Hispanic Consumers to Your Restaurant

Not only are Hispanics the nation’s largest minority group, they are the fastest growing, according to a 2012 report by the research firm Nielsen. As this segment continues to grow, so will its impact on retailers. The research firm Technomic reported that by 2060, Hispanics are expected to comprise 31 percent of Americans. Hispanic Americans are a fast-changing population in terms of both demographics and in their needs and desires as consumers, Technomic reported. To stay relevant, retailers, particularly foodservice operators, need to stay current on the expectations of this market segment.

Five Tips For Boosting Truckstop Profits And Engaging Employees With Suggestive Selling

January 1, 2015

Five Tips For Boosting Truckstop Profits And Engaging Employees With Suggestive Selling

A subtle suggestion can add up to big sales for truckstop and travel plazas, and staff at Cash Magic Truck Plaza and Casino, which operates 22 locations, has turned suggestive selling into an art form.