Marketing & Retail

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Headline

Shoppers Continue to Make Impulse Buys

October 16, 2012

Shoppers Continue to Make Impulse Buys

Impulse purchases are alive and well among consumers.

Consumers Adhere to Three Meals Daily But Snack Often

October 1, 2012

Consumers Adhere to Three Meals Daily But Snack Often

By offering the right mini-meals and snacks, truckstop and travel plaza operators and industry suppliers can tap into this trend and boost sales.

Slideshow: Creative Displays Direct Traffic & Create Atmosphere

September 20, 2012

Slideshow: Creative Displays Direct Traffic & Create Atmosphere

NATSO operators submitted pictures of some the creative displays they are using to Stop Watch magazine.

Five Ways to Stop Wasting Cash In Inventory

September 1, 2012

Five Ways to Stop Wasting Cash In Inventory

Five ways to stop wasting cash in inventory.

Operators Use Displays to Direct Traffic and Create Atmosphere

September 1, 2012

Operators Use Displays to Direct Traffic and Create Atmosphere

Operators are getting creative and turning to modular displays that can direct traffic within their stores and highlight their products.

Converse with Your Customers Via Social Media

August 15, 2012

Converse with Your Customers Via Social Media

NATSO's Facebook page is another tool for connecting with travel plaza and truckstops. NATSO's twitter feed is a great resource for the latest industry news.

The Average Truckstops Offers Food, Fuel and More

July 15, 2012

The Average Truckstops Offers Food, Fuel and More

In The Trucker’s Friend, de Vos lists 6,000 locations professional drivers can stop. “About 3,500 are just a convenience store with a pump. They are places that truckers fuel sometimes, but they don’t have any showers or parking,” he said.

Thank Drivers While Attracting New Customers

July 1, 2012

Thank Drivers While Attracting New Customers

Special driver appreciation events honor the 3.4 million professional truck drivers in the United States.

Boost Truckstop Sales by Attracting Women

May 1, 2012

Boost Truckstop Sales by Attracting Women

Women are an important part of the nation’s consumers.

Chevron Corp. Offers New Credit-Card Tool

April 2, 2012

Chevron Corp. Offers New Credit-Card Tool

Chevron Corp. offering its marketers a new credit-card tool.

Sales of Snacks are on the Rise

April 1, 2012

Sales of Snacks are on the Rise

48 percent of consumers polled said they’re now snacking at least twice a day, compared to 25 percent in 2010.

Get Social

March 1, 2012

Get Social

“It is a way to communicate back and forth with our customers and to get feedback on what is right or wrong,” said, Bob Reichelderfer, food service manager at Johnson’s Corner in Loveland, Colo.

Quick Facts and Figures, Retail Sales Will Rise

January 23, 2012

Quick Facts and Figures, Retail Sales Will Rise

The National Retail Federation Retail reports sales, excluding automobiles, gasoline and restaurants will rise 3.4 percent to $2.53 trillion in 2012.

Guide Customers on the Road to Purchase

November 1, 2011

Guide Customers on the Road to Purchase

A thoughtful approach to merchandise display and marketing will increase sales.

Serving Truckstop and Travel Plaza Customers during the Holidays

November 1, 2011

Serving Truckstop and Travel Plaza Customers during the Holidays

Although many professional drivers have delivered their loads and are home for the holidays, passenger traffic skyrockets.

The Bus Stops Here, One Vehicle Brings Many

November 1, 2011

The Bus Stops Here, One Vehicle Brings Many

For Iowa 80 Truckstop, Walcott, Iowa, word-of-mouth marketing has been key. “Bus drivers talk to each other and they talk about the fact that we can accommodate large groups and we have a portico they can unload their bus under. Plus when buses drive by our location on another trip, they can see we have bus parking and other buses are stopped,” Heather DeBaillie, marketing manager for Iowa 80 Group, said.

Growing Your Business

September 1, 2011

Growing Your Business

As business owners, we are constantly on the lookout for new opportunities.

Should I take the name truck out of my truckstop?

July 1, 2011

Should I take the name truck out of my truckstop?

They want easy access, clean facilities, something to eat and competitive prices—not necessarily in that order.

Travel Centers Add Healthy and Time-Saving Options

July 1, 2011

Travel Centers Add Healthy and Time-Saving Options

Travel centers add healthy and time-saving options.

Put Your Truckstop on the Map

May 1, 2011

Put Your Truckstop on the Map

Claim your listing on Google Places And Google Maps.

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