Marketing & Retail

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Chevron Corp. Offers New Credit-Card Tool

April 2, 2012

Chevron Corp. Offers New Credit-Card Tool

Chevron Corp. offering its marketers a new credit-card tool.

Sales of Snacks are on the Rise

April 1, 2012

Sales of Snacks are on the Rise

48 percent of consumers polled said they’re now snacking at least twice a day, compared to 25 percent in 2010.

Get Social

March 1, 2012

Get Social

“It is a way to communicate back and forth with our customers and to get feedback on what is right or wrong,” said, Bob Reichelderfer, food service manager at Johnson’s Corner in Loveland, Colo.

Quick Facts and Figures, Retail Sales Will Rise

January 23, 2012

Quick Facts and Figures, Retail Sales Will Rise

The National Retail Federation Retail reports sales, excluding automobiles, gasoline and restaurants will rise 3.4 percent to $2.53 trillion in 2012.

Guide Customers on the Road to Purchase

November 1, 2011

Guide Customers on the Road to Purchase

A thoughtful approach to merchandise display and marketing will increase sales.

Serving Truckstop and Travel Plaza Customers during the Holidays

November 1, 2011

Serving Truckstop and Travel Plaza Customers during the Holidays

Although many professional drivers have delivered their loads and are home for the holidays, passenger traffic skyrockets.

The Bus Stops Here, One Vehicle Brings Many

November 1, 2011

The Bus Stops Here, One Vehicle Brings Many

For Iowa 80 Truckstop, Walcott, Iowa, word-of-mouth marketing has been key. “Bus drivers talk to each other and they talk about the fact that we can accommodate large groups and we have a portico they can unload their bus under. Plus when buses drive by our location on another trip, they can see we have bus parking and other buses are stopped,” Heather DeBaillie, marketing manager for Iowa 80 Group, said.

Growing Your Business

September 1, 2011

Growing Your Business

As business owners, we are constantly on the lookout for new opportunities.

Should I take the name truck out of my truckstop?

July 1, 2011

Should I take the name truck out of my truckstop?

They want easy access, clean facilities, something to eat and competitive prices—not necessarily in that order.

Travel Centers Add Healthy and Time-Saving Options

July 1, 2011

Travel Centers Add Healthy and Time-Saving Options

Travel centers add healthy and time-saving options.

Put Your Truckstop on the Map

May 1, 2011

Put Your Truckstop on the Map

Claim your listing on Google Places And Google Maps.

Be Smart About Extending House Credit

May 1, 2011

Be Smart About Extending House Credit

Be smart about extending house credit.

Dip Into Social Media Marketing

May 1, 2011

Dip Into Social Media Marketing

Trying something new can be daunting, so we’ve created these lighthearted step-by-step directions to guide you through the process.

Does your location use social media?

May 1, 2011

Does your location use social media?

It’s a great way to stay connected to the customer.

March 1, 2011

The NATSO Show 2011

Key leaders in the travel plaza industry and their suppliers came face to face at The NATSO Show 2011 in Lake Buena Vista, Fla., in February, exchanging ideas and uncovering new solutions to improve their operations. Read on for some highlights.

NATSO Members Stand Together

March 1, 2011

NATSO Members Stand Together

I know that each of us is thrilled to see the economy turning the corner.

Optimize Your Odds: Fleets are Keeping Track of Fuel Prices and Amenities

November 1, 2010

Optimize Your Odds: Fleets are Keeping Track of Fuel Prices and Amenities

Even half a cent per gallon can add up to thousands of dollars for fleets, which is why more and more carriers are relying on fuel optimization software to direct them to locations where they can get the most bang for their buck. Software providers told Stop Watch that fuel price, location and amenities all factor into a carrier’s decision-making process. To increase their odds of becoming a location of choice, truckstops and travel plazas can ensure information on their amenities, geographical location and fuel prices is correct.

Attracting the Older Generation Could Be Key to Your Truckstop Business

September 1, 2009

Attracting the Older Generation Could Be Key to Your Truckstop Business

The aging of America’s baby boomers means the country’s 65 and older demographic is growing faster than any other group. As the nation grows grayer, nearly every segment of a truckstop and travel plaza’s business will be affected, and many businesses are adjusting their offerings to best meet the wants and needs of their workforce and their customers.

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