Marketing & Retail

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DAS 2017 Travel Center Show Showcases New Products and Trends

June 5, 2017

DAS 2017 Travel Center Show Showcases New Products and Trends

New products, informative seminars and innovation were all part of the 2017 Travel Center Show hosted by NATSO Chairman’s Circle Member DAS Companies Inc., a full-service marketing and supply chain portfolio company. NATSO was represented at the show with a booth hosted by Kimberly Roberts, manager of travel plaza member services.

New! NATSO Best Practices in Truckstop Merchandising Videos

April 30, 2017

New! NATSO Best Practices in Truckstop Merchandising Videos

NATSO has added a new video series on NATSO’s blog called Best Practices in Truckstop Merchandising!

The Value of Retention

March 1, 2017

The Value of Retention

Customer retention is a valuable loyalty aspect. From developing your customer database to accessing easy to use and read reports, Points to Partners (P2P) can provide a Loyalty Program that meets these needs.

The Importance of an Average Ticket at Your Truckstop [Infographic]

March 1, 2017

The Importance of an Average Ticket at Your Truckstop [Infographic]

Converting customers into purchasing customers and growing the average tickets has a direct impact on the bottom line.

Improve Your Truckstop's Net Operating Cost By Increasing Sales

January 1, 2017

Improve Your Truckstop's Net Operating Cost By Increasing Sales

For truckstop and travel plaza operators, net operating cost provides insight into their locations’ profitability, efficiency and success, which explains why operators are constantly looking to improve their net operating cost.

Rebranding Success on Hat Six Travel Center

January 1, 2017

Rebranding Success on Hat Six Travel Center

Hat Six Travel Center, based in Evansville, Wyoming, has embraced the local flair, capitalized on convenience and identified three distinct customer bases, which is boosting sales and driving loyalty.

NATSO Foundation Launches Park My Truck Mobile App

January 1, 2017

NATSO Foundation Launches Park My Truck Mobile App

On Oct. 3, the NATSO Foundation launched the mobile app Park My Truck, a new highway safety initiative to help professional drivers find available truck parking.

Truckstop Travels

January 1, 2017

Truckstop Travels

Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operational improvements. He periodically shares stories about the great retailers he visits on the blog. Here is snap shot of just a few.

Silver's Travel Center Hits The Mark With A Re-Branding

November 1, 2016

Silver's Travel Center Hits The Mark With A Re-Branding

When Silver’s Travel Center rebranded its c-store location by franchising with On The Run by Circle K, it brought a new atmosphere to the store and led to a 15 percent increase in sales, which is particularly impressive because it is a down market.

7 Ways To Improve Your Truckstop's Grab-And-Go Food Safety

November 1, 2016

7 Ways To Improve Your Truckstop's Grab-And-Go Food Safety

Sales of grab-and-go foods are on the rise. In response, truckstop and travel plazas are increasing their hot and cold quick-serve items. To maintain safety, it is important for locations to choose the right items to add to their cases and follow certain handling procedures for preparing and holding food.

Attract New Truckstop Customers to Boost Sales

November 1, 2016

Attract New Truckstop Customers to Boost Sales

In today’s market, truckstops and travel plazas are facing increased competition on several fronts. Restaurants and retailers are adding fuel as well and charging stations for electric vehicles, and convenience stores are rolling out amazing grab-and-go food programs. At the same time, improved fuel mileage on ve¬hicles means customers don’t have to stop as often for fuel. In response, operators are stepping up their efforts to attract new customers while also increasing the conversion rate of fuel customers, getting them to come into the store.

8 Ways to Maximize Slow Times at Your Truckstop

August 31, 2016

8 Ways to Maximize Slow Times at Your Truckstop

Even the busiest locations experience slow times of the day, and operators said they use those slow periods to prepare for peak times and get creative to boost business during traditionally slow times.

Food From the Best at Columbus West

June 30, 2016

Food From the Best at Columbus West

In the 11 years since it opened, Columbus West Travel Center in Columbus, Wisconsin, has grown from a convenience store to a full-service truckstop. “It started out as a convenience store and then as truck traffic increased, it was converted over to a truckstop by adding seven die­sel fueling positions, three showers, laundry, game room, lounge, Arby’s restaurant and hot food, prepared on site,” said owner Richard Sheard.

Increase Sales at Your Truckstop With A Strong Retail Program

June 30, 2016

Increase Sales at Your Truckstop With A Strong Retail Program

All truckstop operators are working to get customers in the door and to the cash register, and a well-planned retail strategy can do just that. Yet all too often, business owners are trying to be everything to everybody, which can do more harm than good.

From Milkshakes to Motocycles: Truckstop Operators Get Creative in Their Parking Lots

May 1, 2016

From Milkshakes to Motocycles: Truckstop Operators Get Creative in Their Parking Lots

In today’s operating environment, truckstop and travel plaza operators are working to appeal to a wide range of customers. Several NATSO members are changing the way they use space within their parking lots, turning extra space into innovative profit centers.

Food Service is About More Than Food

May 1, 2016

Food Service is About More Than Food

When it comes to food service, today’s consumers are looking for much more than food. By tapping into their customers’ true needs and wants, truckstop and travel plaza operators can attract more people and dig deeper into their wallets when they come in the door.

7 Ways Shoemaker’s Travel Center Builds A Strong Brand

March 1, 2016

7 Ways Shoemaker’s Travel Center Builds A Strong Brand

Situated an hour Southeast of Omaha, Nebraska, Shoemaker’s Travel Center has all the ordinary truckstop profit centers—restaurant, store, fuel/gas and truck repair shop—but they are far from ordinary. In fact, they have become a tourist attraction for Lincoln. During the study tour, owner Dave Shoemaker shared what makes them unique. From the Highway 6 branding seen throughout the truckstop to their low-flow toilets, their strong branding makes a big impact on the customer experience. Count the ways with me.

15 Consumer Trends Shaping Retail Operations Today And in the Future from Coca Cola [Infographic]

March 1, 2016

15 Consumer Trends Shaping Retail Operations Today And in the Future from Coca Cola [Infographic]

Being in the retail business, consumer trends greatly shape the truckstop and travel plaza business. During NATSO’s fall board meeting, Coca-Cola shared these key consumer trends. Truckstop operators should read them and take note on how they will impact their business—both today and five years from now.

The Connected Truckstop: Growing sales with an online presence

September 1, 2015

The Connected Truckstop: Growing sales with an online presence

Smartphones provide on-the-go access for travelers and professional drivers no matter where they are.

Cookies and Rice Crispies at Pine Cone Travel Plaza

June 30, 2015

Cookies and Rice Crispies at Pine Cone Travel Plaza

For four decades Jim Glover has owned Pine Cone Restaurant in Johnson Creek, Wisconsin. In late 1990, he also bought Pine Cone Travel Plaza.

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