Truckstop Business

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NATSO CEO Featured in USA TODAY Truck Driver Special

September 7, 2018

NATSO CEO Featured in USA TODAY Truck Driver Special

NATSO President and CEO Lisa Mullings was featured in the ‘Empowering Our Female Truck Drivers' campaign, published in the Sept. 7 issue of USA Today, in which industry leaders highlighted the improvements that have been made for women within the industry.

From a Cash Register to Capitol Hill: Robin Puthusseril Helps Advance the Industry

September 1, 2018

From a Cash Register to Capitol Hill: Robin Puthusseril Helps Advance the Industry

When Robin Puthusseril, vice president and co-owner of The Greater Chicago I-55 Truck Plaza, was just six years old, she stood on a milk crate to run the cash registers in her family’s grocery business. Today, she is using her expertise to help guide the family’s travel plaza, and she is sharing her insight to help the entire industry. Puthusseril recently testified before Congress on behalf of NATSO and truckstop and travel plaza operators nationwide during a House Committee hearing titled Advanced Biofuels Under the Renewable Fuel Standard.

Our Truckstop Employees Are Our First Customers

September 1, 2018

Our Truckstop Employees Are Our First Customers

All across the country, unemployment levels are hitting record lows. In some communities, unemployment rates are as low as 2.5%, and while that is good news for the economy, it can make it harder and harder for business owners to find the top-quality employees they need. We are all aware of the massive driver shortage, but fleets aren’t the only ones facing a lack of workers. Many truckstops and travel plazas are as well. The help situation is critical in all of our locations. We have to attract and retain top talent in order to keep our customer-service levels high.

Get Consumers to Travel Through Your Whole Truckstop Store

July 1, 2018

Get Consumers to Travel Through Your Whole Truckstop Store

During the Good to Great Session at NATSO Connect, the other panelists and I shared our thoughts on what drives traffic through a location. What was interesting was that we all had slightly different ideas. That shows how important it is for operators to really understand who their current customers are and, if they are looking to attract different ones, find the solution that is best for that specific location.

Three Generations of Women Create Success at Coffee Cup Fuel Stops

July 1, 2018

Three Generations of Women Create Success at Coffee Cup Fuel Stops

Jane Heinz started her journey into the truckstop and travel plaza industry when she married into it 36 years ago. Since then, she has worked side-by-side with her husband, Tom, to open new Coffee Cup Fuel Stops stores and train people to run them. She also has done everything from serving as general manager to handling the merchandising, and together she and Tom have created a thriving business that now includes their children and grandchildren.

Nominate an Industry Leader for the NATSO Hall of Fame Award

July 1, 2018

Nominate an Industry Leader for the NATSO Hall of Fame Award

NATSO is currently accepting nominations for the Hall of Fame award and is inviting all members to nominate their peers who have a long history of supporting the truckstop and travel plaza industry, their employees and their communities.

Three Ways Truckstop Operators Are Using Partnerships to Grow Business

July 1, 2018

Three Ways Truckstop Operators Are Using Partnerships to Grow Business

More and more retailers are joining together to form creative partnerships, which allows them to reach customers in new ways and spur sales. When brands join forces, it can help them create a better in-store customer experience and make a more memorable impression on customers.

Truckstop Floor Layout Best Practices [Infographic]

July 1, 2018

Truckstop Floor Layout Best Practices [Infographic]

Creating the right flow through a truckstop and travel plaza can draw customers deeper into the location and help increase sales.

Truckstop Operators Use Varied Food and Offerings to Appeal to Travelers and Locals

July 1, 2018

Truckstop Operators Use Varied Food and Offerings to Appeal to Travelers and Locals

Wendi Powell, co-owner of Big Boys Truck Stop in Kenley, North Carolina, knows that travel centers need to be all things to all people, and she tries to create solutions that appeal to all types of customers, whether they are locals, the traveling public or professional drivers. “The more creatively we can make the mix work, the better for us,” Powell said. Although convenience and time are always important, local customers love favorites while travelers like experiences. “It's my goal to create a mix,” Powell said. At Busy Bee, a regional chain of travel centers in Florida, local customers are in the store weekly and form close relationships with the locations and teams. “We see them coming in to not only to fill up their cars, but also meet daily/weekly needs from grocery items to our locally made cakes,” said Elizabeth Waring, president of Busy Bee. “However, with our traveling guests the needs slightly vary. When they stop in at our facility, they are there to fill a more immediate need. We have tried to build those relationships so that as they travel they look to us first to fill that—or empty that.”

Taking the NATSO Foundation's Pulse

July 1, 2018

Taking the NATSO Foundation's Pulse

As we cross into the second half of the year, now is a great time to stop and reflect on all that the NATSO Foundation is doing in 2018 to help advance the educational needs of the truckstop and travel plaza industry.

Logo Droppers Gives Away Custom Guitar at NATSO Connect 2018

May 9, 2018

Logo Droppers Gives Away Custom Guitar at NATSO Connect 2018

On March 6th Logo Droppers delivered a custom guitar to the Busy Bee chain of convenience stores and truck stop based in Florida. Elizabeth Waring, president of Busy Bee, won the custom guitar as part of a give away at NATSO Connect, which ran Feb. 10-13.

Everything is Extra Nice at Danny's Big Rig Resort

May 1, 2018

Everything is Extra Nice at Danny's Big Rig Resort

If you are wondering if Danny’s Big Rig Resort in Phoenix, Arizona, is a truckstop or a resort, the answer is both. “It is a truckstop for owner operators with money. If you’re trying to get something for a discounted price, this isn’t the right spot,” explains the owner, Vicki Hendon.

Expand Your Truckstop's Labor Pool with Non-Traditional Hires

May 1, 2018

Expand Your Truckstop's Labor Pool with Non-Traditional Hires

Finding and retaining employees is often a top concern of truckstop and travel plaza operators, and it can become even more challenging when unemployment levels drop.

Maximizing the Path to Purchase at Your Truckstop with Beverages

May 1, 2018

Maximizing the Path to Purchase at Your Truckstop with Beverages

Beverages are big business for the nation’s truckstops and travel plazas. During NATSO Connect, Stephanie Kowitz, senior manager of shopper Insights for The Coca-Cola Co., said beverages are the No. 1 reason for a trip to the store and account for more than one in four trips.

Boost Sales and Reward Customers with Loyalty Programs at Your Truckstop

May 1, 2018

Boost Sales and Reward Customers with Loyalty Programs at Your Truckstop

Repeat customers are extremely valuable to businesses, and when done right, loyalty programs can draw in shoppers while also boosting sales for the location. That creates a win/win situation for customers as well as the businesses they frequent.

Decrease Shrink to Increase Profitability at Your Truckstop [Infographic]

May 1, 2018

Decrease Shrink to Increase Profitability at Your Truckstop [Infographic]

Retail losses can add up to big bucks for operators, and any net operating cost improvement plan should include a robust plan to manage retail and cost shrink.

Strategic Plans Help Us Stay Focused And Move Forward

May 1, 2018

Strategic Plans Help Us Stay Focused And Move Forward

As an association, NATSO is tasked with bringing value to our members and our partners, and to ensure we continue to do that, NATSO’s board of directors and staff have been working together on the association’s long-term strategic plan.

NATSO Foundation Invites Truckstops to Minnesota Anti-Human Trafficking Meeting

March 27, 2018

NATSO Foundation Invites Truckstops to Minnesota Anti-Human Trafficking Meeting

The NATSO Foundation is inviting NATSO members to join the Minnesota Human Trafficking Investigations Task Force, the Minnesota Trucking Association and Truckers Against Trafficking April 17 for a regional meeting in St. Paul, Minn., aimed at coordinating ways to fight human trafficking within the state. This private event is scheduled to be held April 17 from 10 a.m. to 2 p.m. at the Bureau of Criminal Apprehension in St. Paul.

A Fresh Look And Unique Offerings Bring In Customers At Frog City

March 1, 2018

A Fresh Look And Unique Offerings Bring In Customers At Frog City

Frog City Travel Plaza in Rayne, Louisiana, is a favorite destination stop for truckers, travelers and locals, and it is drawing them in with multiple food offerings, unique items and its local flair. Grego Barro, owner and operator of the location, is keeping Frog City fresh and beautiful with a recent c-store renovation and new gas pumps, and he focuses on customer service.

Attract Truckstop Customers Through Signage

March 1, 2018

Attract Truckstop Customers Through Signage

Signage is one of the most important tools to connect with customers. It not only attracts customers from the street and draws them into the location, but also communicates sales or promotions, spurs point-of-sale purchases and directs customers where to go.

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