Great Ideas

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Quicklee's Travel Center is Off to a Great Start

July 1, 2018

Quicklee's Travel Center is Off to a Great Start

Quicklee’s Travel Center in Avon, New York, was founded by Peter Bruckel, Quicklee’s president and managing member. Bruckel started in the petroleum industry in 1995 when he opened a gas station on land adjacent to his industrial bridge painting company.

Pride Stores Excels at Social Media

July 1, 2018

Pride Stores Excels at Social Media

Pride Stores LLC, headquartered in Springfield, Massachusetts, put an extra emphasis on its online presence by hiring a social media manager. After almost two years, Chris Szarek has grown the company’s digital profile by strategically using Google business tools, Facebook and more.

Try Putting Your Manager’s Office in the Middle of Your Truckstop

May 1, 2018

Try Putting Your Manager’s Office in the Middle of Your Truckstop

Home Service Oil Co., doing business as Express Mart, St. Louis, Missouri, has their managers’ “offices” in the center of its convenience stores.

Finding and Fostering Great Ideas with NATSO

March 1, 2018

Finding and Fostering Great Ideas with NATSO

As both consumers and business owners and many of us have seen that the pace of change is accelerating. Technology is changing, the retail experience is changing and our customers are changing. That means we must observe the trends and innovate to remain relevant. Finding and applying great ideas has become so important, especially as our pool of competitors has grown. We’re not just competing with other truckstops for both customers and staff, we’re competing with every retail outlet.

Guthrie Travel Center Uses Movable Placards for Signage Excellence

March 1, 2018

Guthrie Travel Center Uses Movable Placards for Signage Excellence

If you look over Guthrie Travel Center in Guthrie, Oklahoma, from left to right—from the cooler to the coffee area—you’d see they’ve done a nice job highlighting their offerings with signage and that includes the movable placards over their coolers.

Berkstresser Honored with NATSO Hall of Fame Award

March 1, 2018

Berkstresser Honored with NATSO Hall of Fame Award

When Bobby Berkstresser got started in the truckstop industry 36 years ago, he had never pumped fuel before and hadn’t planned to become one of the largest employers in his town. Instead, he was looking for a garage for his towing service. The owner of Lee Hi was getting ready to close the location and called and asked Berkstresser if he’d like to buy it.

Highlights from NATSO Connect 2018

March 1, 2018

Highlights from NATSO Connect 2018

At NATSO Connect 2018, hundreds of innovative, senior-level truckstop operators and industry partners came together to connect. For two-and-a-half days, this collaborative group

Creativity and Innovation Lead the Way at Mach 1

January 1, 2018

Creativity and Innovation Lead the Way at Mach 1

At Mach 1 innovation is key, and Alan Meyer, chief operations officer for the company, said he is always willing to try something new, even if it ultimately fails.

Spur Impulse Buys with the Right Product Placement and Mix at Your Truckstop

January 1, 2018

Spur Impulse Buys with the Right Product Placement and Mix at Your Truckstop

Everyone is starved for times these days, but customers at truckstops and travel plazas are in even more of a hurry than most. They are looking to get in and out of the location quickly and aren’t hanging around to shop. That means last-minute purchases are a key component of truckstop and travel plaza sales. There are several ways store operators can drive impulse buys.

Boost Sales, Build a Brand and Grow Traffic with a Remodel

January 1, 2018

Boost Sales, Build a Brand and Grow Traffic with a Remodel

About two years ago Mike Sibley, president of LaPlace Travel Center, had to remodel the Huddle House restaurant at his location as part of his contract. Following the restaurant renovation, the location saw a 15 to 20 percent sustained increase in sales, which made him realize what a worthwhile investment a remodel or renovation can be.

Great Ideas in Action at Frog City Travel Plaza & Casino, Shreveport, La

November 1, 2017

Great Ideas in Action at Frog City Travel Plaza & Casino, Shreveport, La

During a recent remodel, the Frog City Travel Plaza & Casino in Shreveport, Louisiana, added a giant ceiling fan to reduce power bills. “I saw one when I was gathering ideas for our remodel and knew it would be a good fit for our space,” said Greg Barro, owner.

Giant Lollipops and Much, Much More at Busy Bee

November 1, 2017

Giant Lollipops and Much, Much More at Busy Bee

Busy Bee is headquartered in Madison, Florida, and includes two truckstops and 16 convenience stores located primarily in Florida. Busy Bee #14 in Jasper, Florida, has ten full-time employees and a leased Huddle House. Busy Bee #25 in Live Oaks, Florida, is a bustling 22,000 square feet.

Truckstop Operators Fill The Room with Great Ideas at NATSO's Conference

November 1, 2017

Truckstop Operators Fill The Room with Great Ideas at NATSO's Conference

The sharing took place during the Great Ideas! for Independent Operators Workshop during The NATSO Show 2017, and operators tackled everything from food service to point-of-sale technology.

Add Fidget Spinners to Your Truckstop

September 1, 2017

Add Fidget Spinners to Your Truckstop

Fidget spinners have taken the world by storm, and Cash Magic Truck Plaza and Casino, which operated 22 locations in Louisiana is cashing in on the trend. The company originall put a box of 36 in each of its stores right on the checkout counter and sold out within a couple of days.

Pop-Up Fitting Room

June 30, 2017

Pop-Up Fitting Room

Target has developed a fitting room that could be placed in an existing space or built-in as part of new construction.

The Willkomm Companies Holds a Fundraiser for the Homeless

May 1, 2017

The Willkomm Companies Holds a Fundraiser for the Homeless

For the last seven years, employees and customers at the Willkomm Companies’ five locations have joined together to raise funds to support two local homeless shelters—HALO of Racine and Shalom Center of Kenosha.

Great Idea: Add Eclectic Items to Your Truckstop Buffet

March 1, 2017

Great Idea: Add Eclectic Items to Your Truckstop Buffet

After concluding that drivers are tired of eating the same foods everywhere, L.G. Truckers City dba TA Wapakoneta in Wapakoneta, Ohio, started putting unusual meat products on its buffet. Items include duck in orange sauce, lamb, frog legs and pastisio, which is a Greek lasagna.

Great Idea in Action: New Employee Buttons

January 1, 2017

Great Idea in Action: New Employee Buttons

To help take some of the stress off of new cashiers and set customers’ expectations, Wade has new hires wear big yellow buttons that say, “Be patient. I am in training.”

Great Idea in Action: Bobby Bucks

January 1, 2017

Great Idea in Action: Bobby Bucks

White’s Petro Stopping Center in Raphine, Virginia, has its own currency—Bobby Bucks.

Great Idea in Action: We Pump Wednesday

January 1, 2017

Great Idea in Action: We Pump Wednesday

During lunch on Wednesdays at the truckstops of Miller Oil Co. in Norfolk, Virgina, customers are treated to the unusual luxury of having their fuel pumped.

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