Who Drinks Iced Coffee?

Each day iced coffee is consumed by roughly 30 million adult Americans and this once-novelty coffee beverage has seen modest growth in the past two years, now appearing on the menu in 74% of quick serve restaurants and 60% of casual dining facilities.
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Each day iced coffee is consumed by roughly 30 million adult Americans(1) and this once-novelty coffee beverage has seen modest growth in the past two years, now appearing on the menu in 74% of quick serve restaurants and 60% of casual dining facilities(2).

Iced coffee appeals to a younger audience with 41% of iced coffee drinkers falling between the ages of 25-34(1).

Interestingly, the quick-service market skews female at 68% and the casual dining market skews male at 62%(3).

Sources:
(1) Datassential, BUZZ Coffee & Tea Tracker Q1 2013
(2) MenuMonitor, Technomic 2012
(3) NPD Group/CREST, YE March 2103


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// S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. Operators can learn more about the innovative beverage solutions that S&D Coffee & Tea offers by visiting the company website at www.sdcoffeetea.com or by contacting Jim Edmonson at edmonsonj@sndcoffee.com.

The opinions and advice given by guest contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.

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