Travel Channel Provides Unique Look at Life Within a Truckstop

July 1, 2012

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Industry suppliers who would like to get an around-the-clock inside look at life within a truckstop can tune in and watch Truckstop USA on the Travel Channel. The reality show features NATSO member Midway Truck Stop, which is located halfway between Kansas City and St. Louis, Mo. The location boasts more than a dozen different businesses on 200 acres and is an oasis for highway travelers and locals alike.

The show features the location’s staff and general manager Joe Bechtold. The Bechtold family bought the location in 1978. Back then the location had two fuel pumps and a leaky roof. Today businesses within the location include Under The Gun Tattoo Parlor, Cannery Row Daycare, Spirit of 76 fireworks shop and the largest antique mall in Missouri. The location caters to independent operators, striving to give them great service and unique and entertaining things to do.

Midway Truck Stop thrives on and off the screen because it is a destination stop with a wide assortment of unique offerings, concerts and events. Learn more about the show, view clips and see the airing schedule on the Travel Channel's website.

 

{HBM} Highway Business Matters is a brief semi-monthly newsletter created exclusively for companies that provide products or services to the truckstop and travel plaza industry. Highway Business Matters will keep you informed on trends, tactics, and tips to help you connect to the $65 billion truckstop and travel plaza industry. 

Help tailor Highway Business Matters to meet your needs by sharing your feedback and story ideas. Send your input to: atoner@natso.com.

Mindy Long's photo

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
Source:
Highway Business Matters (HBM)
Retailer Featured:
Midway Truck Stop

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