Target Responds to Growing Consumer Interest in Fresh Foods

June 15, 2012

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Today’s consumers are looking for fresh foods that are easily accessible. In an effort to tap into those shoppers, Target will have remodeled 90 general merchandise stores by the end of June so they can feature a full selection of affordable fresh foods, the company said.

The company also completed a round of remodels in March this year, and nearly 1,000 Target stores currently offer an expanded food layout. At these Target stores, approximately 10,000 square feet is dedicated to fresh food choices, including produce, packaged meat and pre-packaged baked goods. The stores also offer dry and frozen offerings. By the end of the year, more than 1,100 Target stores will offer the expanded fresh food layout.

Target’s stores with an expanded assortment of food offer a selection of national food brands, as well as Target-owned, private-label brands, including Archer Farms premium foods, Market Pantry value staples and meal options and Sutton & Dodge premium quality USDA Choice beef. For more information about the fresh food offerings, click here.

Most of Target’s new and remodeled general merchandise stores also feature updates in other areas as well to make the store more visually appealing and easier to navigate. For example, the home department now features wider aisles and lower product displays, and the baby department now has broader visibility between baby gear, supplies and apparel.

{HBM} Highway Business Matters is a brief semi-monthly newsletter created exclusively for companies that provide products or services to the truckstop and travel plaza industry. Highway Business Matters will keep you informed on trends, tactics, and tips to help you connect to the $65 billion truckstop and travel plaza industry. 

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Mindy Long's photo

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
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