Help make both your and your customers’ New Year start successfully with a new product, new offering or new promotion.
This time of year is a natural association for consumers to make a change, so they are often more willing to try something different.
Thinking about expanding your offering to include flavored tea? This would be a great time for an LTO tea, perhaps Mint Hibiscus or Black Currant. Want to try something different in a coffee or cappuccino? Check out Peppermint Bark coffee along with Blueberry Greek Yogurt or Churro cappuccino.
One New Year promotion that benefits both you and your loyal customers all year long is the “Travel Mug Trade”. Offer customers who currently have a travel mug the opportunity to trade-in for a brand new one for free during a specified time period, which both thanks them and encourages loyalty. Offer a discount for new travel mug purchases as well to build new loyal customers.
/// S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. Operators can learn more about the innovative beverage solutions that S&D Coffee & Tea offers by visiting the company website at www.sdcoffeetea.com or by contacting Jim Edmonson at edmonsonj@sndcoffee.com.
The opinions and advice given by guest contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.
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