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NATSO Best Practices in Truckstop Merchandising: Build Sets to Your Customers [Video]

Posted in: Truckstop Business, Marketing & Retail, Truckstop Merchandising Video

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Welcome to a brand new video in the Best Practices in Truckstop Merchandising blog series!

Every other Thursday, I share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. Merchandising consists of how you organize the product in your store both physically and financially. With nearly three decades of experience in truckstop and travel plaza operations and merchandising, Schulte is a truckstop merchandising expert. 

NATSO Best Practices in Truckstop Merchandising: Build Sets to Your Customers

In today’s video, Schulte shares the importance of building sets based on your specific customer base and traffic.

His best practice advice includes:

  • Start by thinking carefully about how many customers you see daily;
  • Do not build giant sets if you don't have the traffic for it; 
  • You can build a set with much less SKU's and still meet the needs of your customers; and
  • You can be more profitable by being very careful with your space.

Tell us in the comments below: What simple things have you done to improve the layout of your store?

Be sure to subscribe to NATSO’s YouTube channel to be alerted every time a new video is added here.

Watch last month's NATSO Best Practices in Truckstop Merchandising: Store Layout here.

// Schulte frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. (Learn about joining NATSO here.)

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About the Author

Amy Toner

Amy Toner

Toner markets NATSO products, services and meetings. She is the content editor of NATSO's core websites, Stop Watch magazine and Highway Business Matters biweekly articles. In addition, she provides creative services across all departments. Toner joined NATSO in 2006. Prior to joining the association, she served as director of membership services at an association for ambulatory surgery centers. Toner lives in Washington, D.C., with her husband and son.

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