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In July on NATSO's Blog
Posted in: Industry Trends & News
Thursday, August 2, 2012
Last month, we had some fantastic content on NATSO's blog...
In July, Darren Schulte shared two posts in his blog series, Darren’s Great Ideas! for Independent Operators! The biweekly column provides digestible retail tips by Darren, NATSO’s vice president of membership. Darren discussed:
- How Gum Can Increase Your Truckstop Retail Sales: A multitude of different strategies exist to increase sales other than raising prices just for the sake of increasing sales. In fact, earlier in the year Darren wrote about the importance and impact of suggestive selling. Read his blog post to learn three simple ideas to increase retail sales using product placement and promotional strategy, all using gum sales as their example.
- Five More Simple Tips for Truckstop Retail Displays: Last month Darren shared Six Simple Tips for Truckstop Retail Displays. This month he was back with five more guidelines to follow to build great displays. Read the blog post to take advantage of summer time’s great opportunity to wow new-to-you customers with your visually pleasing and dynamic displays featuring hard to resist promotional opportunities.
Darren also blogs regularly on timely subjects. Last month he explored Shrink Management and the Impact on Truckstop Profitability.
I introduced a new blog column — Stop Watch Archive. In this blog series, I will feature highlights from a Stop Watch article from our archives. In July’s blog post, I shared four takeaways from Pamela Hayes’ 2009 trip to Europe.
Last month Dan Alsaker of Broadway Truck Stops also shared his tips for preparing for NATSO’s International Study Tour. In speaking about the international operators with whom he met during last year's trip, Alsaker said, “I was in awe of their inside produce presentation and how they channeled folks into the locations to keep the cars and trucks separate. It was over the top.” Read the full blog post.
And Tiffany also shared with us the best stories of NATSO News Weekly, NATSO's weekly e-newsletter.
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About the Author
Amy Toner
Toner markets NATSO products, services and meetings. She is the content editor of NATSO's core websites, Stop Watch magazine and Highway Business Matters biweekly articles. In addition, she provides creative services across all departments. Toner joined NATSO in 2006. Prior to joining the association, she served as director of member- ship services at an association for ambulatory surgery centers. Toner lives in Washington, D.C., with her husband.
