Marketing & Retail
NATSO and the NATSO Foundation provide solutions to truckstop and travel plaza challenges by providing education uniquely tailored to the industry including a number of resources to assist truckstops on marketing and merchandizing.
Recent studies confirm the health benefits of moderate coffee consumption as protecting against Type 2 diabetes, Parkinson's disease and depression.
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At Petro Truck Stop in Joplin, Missouri, it is the Christmas lights on the inside of the store that have everyone talking. Store manager Chris Quattlebaum has transformed the location’s light wall into an engaging light show that times the flashing lights with the beats in a handful of Christmas songs.
It is more relevant now than ever to adopt the industry best practice of having a designated “Coffee Captain”, especially during peak service times.
Consider adding details of your coffee’s specific story to the merchandising materials on display at your coffee counter, such as a photo of a farm in the growing region or a relevant twist on the name of the blend.
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