Marketing & Retail
NATSO and the NATSO Foundation provide solutions to truckstop and travel plaza challenges by providing education uniquely tailored to the industry including a number of resources to assist truckstops on marketing and merchandizing.
Even the busiest locations experience slow times of the day, and operators said they use those slow periods to prepare for peak times and get creative to boost business during traditionally slow times.
- Recent Items
All truckstop operators are working to get customers in the door and to the cash register, and a well-planned retail strategy can do just that. Yet all too often, business owners are trying to be everything to everybody, which can do more harm than good.
In the 11 years since it opened, Columbus West Travel Center in Columbus, Wisconsin, has grown from a convenience store to a full-service truckstop. “It started out as a convenience store and then as truck traffic increased, it was converted over to a truckstop by adding seven diesel fueling positions, three showers, laundry, game room, lounge, Arby’s restaurant and hot food, prepared on site,” said owner Richard Sheard.
When it comes to food service, today’s consumers are looking for much more than food. By tapping into their customers’ true needs and wants, truckstop and travel plaza operators can attract more people and dig deeper into their wallets when they come in the door.
View All Articles
Eddie’s Travel Center in Mascoutah, Illinois, has taken promotions to a new level. They do a...
Today Federated Insurance is sharing one of our “HR Questions of the Month” regarding...
When you walk through the front door of the Coffee Cup Fuel Stop location in Vermillion, South...
Over time, certain profit centers can fail to produce the same margins they once say. Many in...
Exuding confidence about your company’s status as “employee-friendly” and actually making sure...
View All Blog Posts
©2016 NATSO. All rights reserved.