Marketing & Retail
NATSO and the NATSO Foundation provide solutions to truckstop and travel plaza challenges by providing education uniquely tailored to the industry including a number of resources to assist truckstops on marketing and merchandizing.
All truckstop operators are working to get customers in the door and to the cash register, and a well-planned retail strategy can do just that. Yet all too often, business owners are trying to be everything to everybody, which can do more harm than good.
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In the 11 years since it opened, Columbus West Travel Center in Columbus, Wisconsin, has grown from a convenience store to a full-service truckstop. “It started out as a convenience store and then as truck traffic increased, it was converted over to a truckstop by adding seven diesel fueling positions, three showers, laundry, game room, lounge, Arby’s restaurant and hot food, prepared on site,” said owner Richard Sheard.
When it comes to food service, today’s consumers are looking for much more than food. By tapping into their customers’ true needs and wants, truckstop and travel plaza operators can attract more people and dig deeper into their wallets when they come in the door.
In today’s operating environment, truckstop and travel plaza operators are working to appeal to a wide range of customers. Several NATSO members are changing the way they use space within their parking lots, turning extra space into innovative profit centers.
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