Marketing & Retail
NATSO and the NATSO Foundation provide solutions to truckstop and travel plaza challenges by providing education uniquely tailored to the industry including a number of resources to assist truckstops on marketing and merchandizing.
Flavored iced coffee is rated most appealing and consumed most often, far ahead of regular iced coffee, 66% as compared to 28%.
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Greater Chicago Truck Plaza in Bolingbrook, Ill. received honors from the Respiratory Health Association for their lung health efforts.
While iced tea is most often ordered with a meal, iced coffee serves most frequently as a stand-alone beverage. Overall, iced coffee is purchased 59% of the time without food and at snacking occasion even more often at 83%(1).
Regionally, the Western U.S. states lead the way in iced coffee consumption, followed closely by the Northeast. The South falls next with the Midwest having the lowest ranking(1).
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Seth Miller of Petro Travel Store #353 in Portage, Wisconsin, told us that staff at the location...
Part two of Creating A Merchandising Strategy When Designing Or Redesigning A Truckstop is just...
Driver Views on Loyalty Cards Mixed and more...
Each day iced coffee is consumed by roughly 30 million adult Americans and this once-novelty...
This summer, NATSO staff visited Davis Travel Center in Stony Creek, Virginia, to learn more...
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