Marketing & Retail
NATSO and the NATSO Foundation provide solutions to truckstop and travel plaza challenges by providing education uniquely tailored to the industry including a number of resources to assist truckstops on marketing and merchandizing.
In today’s market, truckstops and travel plazas are facing increased competition on several fronts. Restaurants and retailers are adding fuel as well and charging stations for electric vehicles, and convenience stores are rolling out amazing grab-and-go food programs. At the same time, improved fuel mileage on ve¬hicles means customers don’t have to stop as often for fuel. In response, operators are stepping up their efforts to attract new customers while also increasing the conversion rate of fuel customers, getting them to come into the store.
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Sales of grab-and-go foods are on the rise. In response, truckstop and travel plazas are increasing their hot and cold quick-serve items. To maintain safety, it is important for locations to choose the right items to add to their cases and follow certain handling procedures for preparing and holding food.
When Silver’s Travel Center rebranded its c-store location by franchising with On The Run by Circle K, it brought a new atmosphere to the store and led to a 15 percent increase in sales, which is particularly impressive because it is a down market.
Even the busiest locations experience slow times of the day, and operators said they use those slow periods to prepare for peak times and get creative to boost business during traditionally slow times.
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At the Orchard Creek convenience store in Raphine, Virginia, shoppers can pick up handbags,...
Great ideas make things better, and operators attending the Great Ideas! for Independent...
For many of our independent travel plaza members, there is an untapped opportunity to capitalize...
As businesses that cater to the traveling public and support local communities, truckstops and...
Food sales are becoming a bigger part of operators’ sales, particularly as other categories,...
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