Marketing & Retail
NATSO and the NATSO Foundation provide solutions to truckstop and travel plaza challenges by providing education uniquely tailored to the industry including a number of resources to assist truckstops on marketing and merchandizing.
In order to better understand professional drivers, Palmyra, Pa.-based RoadPro Brands, a division of NATSO Chairman's Circle member DAS Companies Inc., has created the Pro Driver Council, which the company said will give drivers a voice in the development and communication of RoadPro products. RoadPro is comprised of more than a dozen brands that are designed to bring the comforts of home to those that are on the go.
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The January to December 2013 McLane/NATSO Foundation Index is now out. The index found that average purchases per truckstop jumped to $16,335 per week during 2013, compared with $15,784 in 2012.
Whether they come from the cooler, the fountain or the coffee bar, beverages make up a significant portion of travel plaza and truckstop sales. Stocking the right mix and the latest offerings not only keeps customers happy, it also increases sales. To ensure they have desirable products, operators can monitor traffic patterns, get to know their customers and stay current on the latest trends.
Learn about the shrink prevention tools truckstop operators rely on.
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