Leadership & Strategy
NATSO and the NATSO Foundation provide solutions to truckstop and travel plaza challenges by providing education uniquely tailored to the industry including a number of resources to assist with leadership and strategy.
Rep. Jeff Denham (R-California) has visited Joe’s Travel Plaza in Westley, California, as part of the NATSO government affairs team’s push to put truckstop and travel plaza owners and operators in direct contact with congressional leaders.
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Entrepreneur, co-founder of Fast Company magazine and best selling author Bill Taylor has spent years researching success for his latest book, Be the Only: Thriving in a World Where Best Isn’t Good Enough, and he has found that not only are business owners facing increasing competition, that competition is more competent than ever. To set themselves apart, entrepreneurs have to be willing to find and focus on their unique attributes, take risks and look for new ways to meet customers’ needs to find success.
To expand outreach efforts, NATSO‘s government affairs team is orchestrating congressional visits across the country to put truckstop and travel plaza members in direct contact with congressional leaders. Such visits allow Members of Congress to hear and experience first-hand the challenges and issues facing the truckstop and travel plaza industry today.
Being a successful business owner typically means operating within a certain set of norms. That certainly seems easy enough, but the challenge is that norms and the trends they are linked with can be ambiguous.
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