"Small enough to do...Large enough to make a difference.” That is one of the dimensions Cinnabon CEO Kat Cole, who spoke during The NATSO Show 2014, suggested we apply when evaluating which charities to support.
It’s that time of year when we need to review charities we’ve each supported in 2014 to evaluate their worthiness of our support in 2015. In evaluating the groups we give to, Charity Navigator and others suggest we ask: “Does the charity actually do those things that it tells you about in its solicitations? Does the charity clearly explain what problem it intends to address and how it will do so? Has the charity’s approach been reviewed or written about by an objective third party? Does the charity receive feedback from its constituents (those people it serves, such as clients, consumers, beneficiaries, etc.) and use it to improve the quality of services? And, does the organization have an independent third party formally evaluate their efforts with some regularity (at least every five years) and make those results publically available?”
There are a number of worthy charities out there. For years I’ve thrown my support behind The NATSO Foundation. Every year the foundation provides a variety of programs and products that support those within our industry, including industry research, the McLane/NATSO Foundation Travel Center Index and Biz Brief. One of the longest running foundation programs—the Bill Moon Scholarship program—awards industry scholarships to travel plaza employees and their dependents each year under. Another important program is the Disaster Relief Fund, which was designed to support people within the truckstop and travel plaza community in need during an emergency, such as Superstorm Sandy. Learn more about the foundation and make a contribution at http:// www.natso.com/natsofoundation.
The St. Christopher Truckers Development and Relief Fund (SCF) is another charity that we at Coffee Cup Travel Plaza supported in 2014 and plan to continue supporting into the future. The St. Christopher Truckers Development and Relief Fund (SCF) is a 501(c)(3), truck driver charity that helps drivers whose medical problems have led to financial hardship. The SCF is also working to provide programs that will benefit professional drivers and the trucking industry.
For us, this charity became more personal. When we became aware of a Sioux Falls, South Dakota-based owner-operator friend and customer’s continued medical needs, we contacted SCF. After only three telephone conservations with Shannon Carrier of SCF, additional assistance was directed to the customer, helping him meet his immediate needs. Furthermore, after reviewing St. Christopher Fund’s recipient testimonials and levels of sponsorship available, I feel that SCF is ‘Small enough to do…Large enough to make a difference’ and, if you look at it, I think you will too. For more information on SCF, send a letter to P.O. Box 30763, Knoxville, TN, 37930, call 865- 202-9428, fax to 865-851-8396, or send an email to contact@truckersfund.org.
As you review the charities you plan to support in the year ahead, I encourage you to consider supporting these organizations that are doing so much to support our industry and out primary customer base.
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