The New Jersey Senate Transportation Committee voted unanimously last week to advance a bill to allow private companies to sponsor rest areas and service areas in return for upkeep of the facilities. S2514 next moves to the Senate floor. If approved there, the bill would advance to the Assembly for further consideration.
Sen. Donald Norcross, D-Camden, said that providing opportunities for sponsorships would allow the state to raise funds to cover the maintenance of rest areas. In return for sponsorship, the state would post “acknowledgement signs” along the turnpike, Garden State Parkway and other state-owned highways.
The federal highway transportation bill signed into law in 2012 allowed states to sell advertising and sponsorships at rest areas.
 |
This article originally ran in NATSO News Weekly (NNW), NATSO's member only weekly electronic newsletter. NNW is packed with the latest updates on government and business issues affecting the truckstop and travel plaza industry. If you aren't reading NNW, you are missing out. Not a member? Join today or submit a request to receive additional information. If you are a member and not receiving NNW, submit a request to be added to the email list. |
Subscribe to Updates
NATSO provides a breadth of information created to strengthen travel plazas’ ability to meet the needs of the travelling public in an age of disruption. This includes knowledge filled blog posts, articles and publications. If you would like to receive a digest of blog post and articles directly in your inbox, please provide your name, email and the frequency of the updates you want to receive the email digest.