Making Change Part of Your Truckstop's Culture

The ability to evolve and change can strengthen a business and contribute to long-term success. Within the truckstop and travel plaza industry, shifts in consumer behavior coupled with increasing competition are driving the need for operators to explore and adopt new service offerings in order to stay competitive.
More
 

MakingChangePartofTryckstopCulture.jpg

The ability to evolve and change can strengthen a business and contribute to long-term success. Within the truckstop and travel plaza industry, shifts in consumer behavior coupled with increasing competition are driving the need for operators to explore and adopt new service offer­ings in order to stay competitive.

“You have to clarify how the fu­ture is going to be different than the past and how your team can make the future a reality,” said Darren Schulte, vice president of member­ship at NATSO.

Recently, Dollar General added fuel, Purple has started offering home delivery of fuel in certain ar­eas and big box retailers are offering grab-and-go food.

“We need to get into other peo­ple’s business because they are get­ting into ours all of the time,” Schulte said. “We are truckstops, but we have to be thinking of how we get to other pieces of the busi­ness,” Schulte said. “We have to use what we have and the weapon we have is fuel. We have to figure out ways to maximize that.”

Don Quinn, president of Sapp Bros., said change has always been necessary for success. “We have understood the opportunity that comes with change,” he said...

The resource you are attempting to view is for NATSO Members only. To read the full story, you must be a NATSO member.

To login, enter your UserID and Password below.

If you need any assistance, please contact NATSO Member Services at (703) 549-2100 between 9:00 a.m. and 5:00 p.m. EST, Monday through Friday, or email us at membership@natso.com.

You can also reset your username or password here.

Learn more about NATSO membership here or join NATSO now.
Already a member, but don't have a NATSO account? Create a new account.