Food Service is About More Than Food

When it comes to food service, today’s consumers are looking for much more than food. By tapping into their customers’ true needs and wants, truckstop and travel plaza operators can attract more people and dig deeper into their wallets when they come in the door.
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Photo Credit: Chuck Fazio

When it comes to food service, today’s consumers are looking for much more than food. By tapping into their customers’ true needs and wants, truckstop and travel plaza operators can attract more people and dig deeper into their wallets when they come in the door.

During The NATSO Show 2016, Ed Leddy, a retail, food service and truckstop expert, shared insights into industry trends that are shaping food service today. Those trends can help operators determine where they want to excel, but Leddy advised operators to pick their battles. “You can’t be all things to all people,” he said...

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