Photo Credit: Chuck Fazio
Being a leader is more important today than it ever has been. We are living in a world where nearly everything has become commoditized. People can price check from our aisles. They see the price of the fuel well before they pull up to the pump. We’ve never had this multitude of opportunities to interact with our customers and our customers have never had more choices on where they choose to do business.
As a result of all of these options, we must find something that will make our locations stand out when compared to our competitors. One of those differentiators can be our service. We’ve always been a service-oriented industry, but today it is not enough to simply serve customers. Now we must exceed their expectations...