Text, tweet, post, blog! Social media is an inexpensive, flexible and easily traceable way to expand awareness and target the modern consumer. Most travelers today are equipped with laptops and minis and tablets and phones, and the growing millennial market is technically savvy and ever-connected.
Know your consumers. What media are they most frequenting? (Ask them!) Post a special loyalty offer online (“mention ‘mug Monday’ in store on 9/29 for a free travel mug”) or tweet a Snack Attack or Fuel Up special offer for Twitter users.
One large Southern fuel company reported great success with monthly text blast campaigns. Text club members who supply their number are sent a monthly special offer to their phone – they simply show the screen at checkout to redeem.
/// S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. Operators can learn more about the innovative beverage solutions that S&D Coffee & Tea offers by visiting the company website at www.sdcoffeetea.com or by contacting Jim Edmonson at edmonsonj@sndcoffee.com.
The opinions and advice given by guest contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.
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