Club or member cards are still one of the most popular and efficient promotion mechanisms in the market today.
These cards are inexpensive to produce and manage, and the program encourages repeat purchases while rewarding loyal customers.
A common offer is “Buy 5 & get the 6th free”. A double punch option can be used to promote purchase of a specific item or during a particular timeframe.
Travel mug programs are another great loyalty option for travel plazas. Once the mug has been purchased, loyal mug owners are rewarded with free or discounted refills.
The come-back receipt is another inexpensive option that is growing in popularity – a printed offer on the customer’s morning receipt can be used for a special deal on a return visit later that day.
/// S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. Operators can learn more about the innovative beverage solutions that S&D Coffee & Tea offers by visiting the company website at www.sdcoffeetea.com or by contacting Jim Edmonson at edmonsonj@sndcoffee.com.
The opinions and advice given by guest contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.
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