NATSO Show Speaker Says to Boost Success by Giving Up Something to Get Something

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In today’s competitive operating environment, there are certain exchanges that must occur for business owners to take their operations to the next level, according to Kevin Paul Scott, co-Founder of ADDO Worldwide and author of “8 Essential Exchanges.”

Addressing travel plaza and truckstop owners and operators at the NATSO Show 2017 in Savannah, Ga., Scott shared three essential exchanges business owners can make.

Step 1: Exchange stability to gain significance. “Nobody purposely seeks instability and stability isn’t something bad. The problem that comes for us is when we pursue stability so much that it stands in the way of making a decision or change,” he explained. “If we want to set our businesses, organizations and families up for success, we have to exchange the pursuit of stability to do something significant.”

Step 2: Exchange expedience for excellence. “Getting things done and getting them done quickly isn’t bad,” Scott said, but warned that things shouldn’t be done quickly if it means sacrificing quality. “Excellence is always going to be in demand in our businesses.”

Step 3: Exchange fans for friends. To boost relationships with employees, Scott urges business owners to exchange fans for friends and work on developing meaningful relationships with staff. “Do you have a system designed to balance both results and relationships? The most successful leaders have the ability to do both,” he said. 

Scott said 55 percent of the American workforce isn’t engaged at work and an additional 16 percent are actively disengaged. “If we don’t create systems to help us get the right people to the table and balance both results and relationships, we’ll have environments where we continue to lose people,” he said.

Scott said one of the keys to engaging employees, particularly millennials, is to paint a picture of why the elements of their job matter and connect them to a more meaningful outcome.  “You have to give worth to their position,” he said.

Photo credit: Brittany Palmer/NATSO 

Mindy Long's photo

Mindy Long

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
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