As an entrepreneur, co-founder of Fast Company magazine and a bestselling author, Bill Taylor has shaped the global conversation about how business owners can compete. Taylor is an expert on how owners can thrive in today’s competitive market and not only will he be sharing his expertise as a keynote speaker at The NATSO Show, he sat down with Stop Watch to share insights he has gained while researching his latest book, Be the Only: Thriving in a World Where Best Isn’t Good Enough .
Acknowledge the Competition
In the current operating environment, business owners face a plethora of competition. “Fundamentally the job today is no longer trying to be the best at what lots of other people do. It is to be the only one who does what you do,” Taylor said. “The real opportunity and the real challenge is to admit to yourself that we’re in a world that is more fiercely competitive than ever and your competitors are more competent than ever...