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Diesel Exhaust Fluid: What's Coming and How You Can Prepare
The following presentations were given on Jan. 26, 2009 during a
NATSO U session at The NATSO Show 2009 in Nashville, Tenn.
David Siler, Director of Marketing, Detroit Diesel
David
Siler is
Marketing Director for Detroit Diesel Corporation, a wholly owned
subsidiary of Daimler Trucks. Daimler, Redford, Mich., is a
North American manufacturer of
commercial vehicles. Detroit Diesel engines are available in
Freightliner, Western Star, Custom Chassis, and Thomas Built Buses
ranging from 190 HP to 560 HP. An industry veteran, David has worked in
the Truck and Engine OEM business for more than 20 years, holding sales
and marketing positions at Detroit Diesel, Freightliner Trucks, and
Navistar. Under his leadership and direction, Detroit Diesel
successfully launched the all new DD15 and DD13 engines and has
established itself as a leader in SCR emissions control technology in
North America.
Jim Spooner, Vice President and General Manager, Colonial
Chemical
Colonial Chemical is one of the leading authorities and suppliers of
diesel exhaust fluid in the US. Jim Spooner is one of the
founders of the North American SCR Stakeholders Group and has been
involved in developing the recently adopted quality certification
standards and licensing program which will be supervised by the American
Petroleum Institute based on international ISO
specifications.
John Lounsbury, Director of Marketing, Terra Environmental
Technologies
Mr. Lounbsury is the Director
of Marketing for Terra Environmental Technologies Inc. (TET), Sioux
City, Iowa. TET is a Terra Industries Company, which provides a wide
range of nitrogen-based reagents and services to companies in meeting
their clean air emissiosn objectives. The environmental business
expanded in 2007 to service the needs of the NOrth American mobile
market with the introduction of TerraCair™, a diesel exhaust fluid
(DEF). Mr. Lounsbury consulted on the business development strategy for
TerraCair™ in conunction with regualtory agencies, automotive OEMs
and supply chain partners.Prior to joining Terra in 2008, Mr. Lounsbury
owned his own marketing consulting firm and has extensive management
experience with Nestle and Unilever in both the United States and Canada.Mr. Lounsbury has an
Honors Business and Commerce Degree.
Rolf Isberg, Vice President, Yara Industrial North America
Operating in 50 countries worldwide, Yara International is the
world’s leading supplier of mineral fertilizers with particular
strength in nitrogen-based products and applications for industrial
clients. Yara has a strong position in industrial markets in Europe and
is the main manufacturer of AdBlue, Europe’s version of Diesel Exhaust
Fluid.
Richard Browne, Vice President of Marketing, North America, Gilbarco
Veeder-Root
Gilbarco Veeder-Root and Gasboy are leading suppliers of integrated
fuel control, site management, and support services for petroleum
marketers and commercial fueling enterprises worldwide.
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