NATSO, PEI DEF Conference Schedule

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June 4
6:00 p.m. - 7:30 p.m.  
Cocktails in Exhibit Hall

June 5
7:30 a.m. - 8:15 a.m.   
Breakfast

8:30 a.m. - 8:45 a.m.  
Why Are We Here?  EPA's Role in Emissions Reduction
Cliff Dean, Office of Transportation and Air Quality, EPA
Learn about EPA’s role in emissions reduction measures and find out about deadline extensions and non-compliance.

8:45 a.m. - 9:30 a.m.   
The Outlook for SCR Trucks in the U.S.
David Siler, Detroit Diesel (Daimler)
Rich Moskowitz, American Trucking Associations
Find out who is going the DEF route – and who isn’t. Learn more about manufacturers roll-out schedules and get answers to fundamental questions: How does the DEF stay warm in the trucks? Will fleets embrace SCR?

9:30 a.m. - 10:00 a.m.  
Break in Exhibit Hall

10:00 a.m. - 11:00 a.m. 
All About DEF
John Lounsbury, Terra Environmental Technologies
Jim Spooner, Colonial Chemical
Jodi Crawford, Airgas
Chad Dombroski, Yara Industrial North America
This session is your crash course in Diesel Exhaust Fluid basics. You’ll find out what DEF is, what its product characteristics are, how it is produced, and when it will be available. You’ll also leave with a clear understanding of the distribution chain, from ammonia production plant all the way to retail. Perhaps most importantly for retailers, you’ll also hear answers to two key questions: What volumes are we expecting, and by when?

11:00 a.m. - 11:30 a.m.
European Experience: Equipment and Infrastructure in Europe
Richard Browne, Gilbarco Veeder-Root
Rolf Isberg, Yara Industrial North America
Here’s your chance to learn from other retailer’s DEF successes and challenges. This session will focus on the DEF rollout in Europe three years ago, sharing lessons learned from the equipment and infrastructure experience in Europe.

11:30 a.m. - 11:45 a.m.
Break in Exhibit Hall

11:45 a.m. - 12:15 p.m. 
DEF Quality Concerns: Permitting, Quality Assurance and Labeling Requirements
Kevin Ferrick, API
Get the latest updates on three critical issues: permitting, quality assurance and labeling requirements.

12:15 p.m. - 1:00 p.m. 
Lunch

1:00 p.m. - 1:20 p.m.  
Demand for DEF
Noël Perry, Transport Fundamentals
Learn where DEF will be needed, when, and by whom.  This special educational session sponsored by the NATSO Foundation will focus on the expected need for DEF between 2010 and 2015 and the specific travel lanes and trucking segments likely to need the product. 

1:20 p.m. - 1:50 p.m. 
Code/Regulatory Issues: Fire Codes, Weights and Measures and Tanks
Mark Barolo, Environmental Protection Agency
Bob Benedetti, National Fire Protection Association
Don Onwiler, National Conference on Weights and Measures
Get the latest DEF information on EPA storage issues, fire codes, and weights and measures.

1:50 p.m. - 2:30 p.m. 
Equipment Concerns: From the Storage Tank to the Tip of the Nozzle
Steve Childers, SPATCO
Dave Polak, EZ Fuel
From compatibility issues and AST/UST to installation and service concerns, we’ll cover the gamut of equipment concerns.  You’ll also get the information you need on delivery vehicles, storage and dispensing, bulk plants, filtration, transfer pumps and temperature controls.

2:30 p.m. - 3:00 p.m. 
Break in Exhibit Hall

3:00 p.m. - 3:45 p.m. 
Marketing Strategies at the Truckstop
Panel Discussion
Bill Mulligan, Pilot Travel Centers
Terry Ross, Love's Travel Stops
Tom Heinz, Coffee Cup Fuel Stops
Bill Bartkus, NATSO consultant
Hear recommendations on ramping-up DEF at existing truckstops and integrating it on the fuel island at new truckstops, followed by a brief discussion of DEF at other venues. You’ll come away with useful information on payment systems, equipment costs, financing and lease options with DEF equipment.

4:30 p.m.      
Exhibits Close

ADJOURN

Times and speakers are subject to change.